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Gucci and Adidas are positioned as leading brands in their respective industries.
The price of a product is influenced by the presence of the brand, its quality, export prices and other opportunities to explore.
Collaborations between brands have proven to attract the attention of the market.
A collaboration between Gucci and Adidas of moccasins It has given Internet users something to talk about, who show themselves with shocking opinions about it.
The footwear is proclaimed as an essential product for everyday life from most of the world (with their respective exceptions), where they can access a wide catalog of different well-positioned brands in the market, as well as have different needs to solve for each type of occasion, as well as those options casual, sports, luxury, formal, among endless other opportunities to explore.
Among them we can find Nike and Adidas, where Statista shows that their turnover in footwear represented the first and second most important sports brand during 2020 and 2021; likewise and focusing on a different market, Kantar shows in its study on the most valuable brands in the world during 2021 to the luxury brands with the highest brand value, which were Louis Vuitton, Chanel, Hermés and Gucci, positioning themselves in the sights of the market.
Bearing in mind that they are world-class companies, your brand value directly influences the price of your productsboth for its image, quality, innovation and other characteristics, which can be well or poorly received, depending on the market that is interested in these products.
The collaborations between brands they usually occur frequently to surprise and unify markets from two different aspects to reach a greater number of potential customers, this by creating advertising campaigns or even special edition products, which can cause positive and negative reviews.
On this occasion, the brands Adidas and Gucci have worked on a collaboration to offer consumers an innovative product, a pair of loaferscausing various conflicting opinions about it in social media,
Not to mention more @lili_c_byou will have to dress up.
– José Manuel Diaz (@josemanueldiaz) June 22, 2022
Nor gifted. Not even zero euros.
– Victor Salamanca (@victormunitis18) June 22, 2022
They are too ugly!! One more proof of human stupidity 🙈🙈
— Mau (@Mau46506217) June 22, 2022
If we search for these moccasins for women on the official Gucci website, we can find that they are priced at 890 euros, that is, approximately 18 thousand Mexican pesos to date; however, and despite guaranteeing its exclusivity, this collaboration with Adidas has failed to capture good reviews from some users, while others seem interested in acquiring this pair.
Collaborations between brands have managed to show themselves as a strong marketing strategycapable of attracting the eyes of millions of consumers around the world, in addition to reducing the cost of investment in the product and the development of advertising to promote such efforts (not to mention that these strategies would mean crossing the markets of the respective brands involved), being a powerful opportunity to contemplate for any brand.
This strategy has proven to be used more frequently in the world of special product editions or even brand anniversaries, proving its effectiveness on multiple occasions.
Such was the case when Xbox and Adidas made a strong collaboration for the 20th anniversary of the video game company, launching a pair of exclusive sneakers with the colors of said brand; likewise, we also saw it present in another industry, such as when Metallica chose to collaborate with artists like J Balvin, Justin Bieberamong other artists who undoubtedly did not go unnoticed and tire thousands of comments about it.
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