- Influencer marketing is one of the most important sources of income for millions of people in the advertising business.
- Last week, a Mexican chef complained about a request to exchange food for advertising and called the Colombian influencer an “international freeloader.”
- The influencer, who arrives in Mexico, spoke about the subject.
Influencer marketing is one of the main sources of income for millions around the world.
It is one of the fastest growing trends among marketing and advertising strategies.
It is increasingly common for influencers seek to receive products and services in return for providing positive feedback about those brands in their networks.
The story we shared last week about the Mexican chef who exhibited a Colombian influencer who wanted to get free food for her and her boyfriend in exchange for advertising on their networks.
According to chef Édgar Núñez, owner of Sud777, the creator of content for social networks Manuela Gutierrez She sent him a message requesting “an advertising exchange” that he did not accept, to later describe her as an “international freeloader.”
“I don’t need people benefiting from saying they come to eat my food,” said the chef.
And in my liked section; “international freeloaders” I leave Manuela 😂 #Good afternoon everyone (with a quarter of my followers) pic.twitter.com/vbMjzLLZSl
– édgar núñez i magaña (@EdgarNunezM) June 18, 2022
The “international freeloader” influencer is not offended
This weekend, shortly after arriving in Mexico for a visit, the influencer spoke about the subject.
Among other things, Manuela, who is a lawyer, said that added 20 thousand followers after the dispute with Núñez and that, beyond criticism, he took advantage of the conversation that was generated around the controversy.
“I talked about it with my boyfriend, if this had happened to me five years ago when I started on Instagram, it would have hit me very hard because people are cruel, but with the emotional maturity that I have, it does not affect me,” he told El Universal .
The influencer confirmed that she will arrive in Mexico with her boyfriend and that her idea was to visit Núñez’s restaurant and enjoy her food in exchange for promotion on her social networks.
“A job is to provide a service and that I receive a remuneration, either financially, or that they give me a payment in kind. For me, clearly, this is work. Although I understand that the issue is under discussion by some people, “said the Colombian content creator.
The 27-year-old says that It has already made advertising alliances with other Mexican brands in Cancun and Mexico City.
For the influencer, messages like the one that reached Núñez It’s like sending a resume.
“I understand, it’s not the way I would have expressed myself, but that’s him as a person. At this moment I feel good because, for me, I did not do anything wrong nor am I apologizing for what I did, just in case I offended him at some point, ”said the influencer.
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