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The brands I eat Nike They star in their own stories, they give us an example of how to manage branding.
Estimates of Research and Markets They have realized how much the sports apparel market would be worth in revenue for the rest of 2023.
McDonald’s is another of the brands that has starred in its own tape.
Nike enters the film market and the measure is part of the marketing that well-known companies seek to promote their names.
This testimony of the brand narrated in a tape is part of the power of content as branding and how it helps brands to star in their own stories from unique perspectives, because they help us understand the value of these powerful companies, which in the case of Nike form part of an exclusive segment of sports apparelwhich according to Research and Markets, will reach revenues in 2023 of more than 204 billion dollars and the estimated figure worldwide is expected to climb to 248 billion dollars in 2026.
Nike enters the film market
One of the collaborations with the longest history in sports apparel is that of Nike with Michael Jordan and the union of these two brands gave rise to one of the most recognized sports lines to date, as well as one of the longest-running unions that have arisen. in the market.
With this as one of the many antecedents we already know about Air, the new tape inspired by Nike in which we see Matt Damon by Ben Affleck make dumbbell again in the cinema.
The film, which is written and directed by both, will not be released until next April and the angle is interesting for the industry, since they tell us the story from the perspective of the then Nike marketing director, Sonny Vaccaro.
On the tape we found out that the manager made a deadly bet because it was either win it all or get away with nothing when he got on the platform. Nike to the adolescent Michael Jordan, that although he had recognitions, he was not yet a legend at the time this collaboration took place.
The entire tape is an excellent documentary exercise that helps us understand the process of developing a product and the marketing resources that helped an idea in the mind of a marketer to become one of the greatest successes in branding in the market, since it is addressed from the design process that led to putting together the shoes of the famous footwear line to the new brand ecosystem that was established in the company, where we learned about the marketing style, the type of advertising campaigns and the way in which a business as traditional as that of apparel sports.
This is not the first time we have seen a tape inspired by the history of a brand or product. Something similar happened with michael keaton who starred in the film Hunger for Power, where he gives life to Roh Croc, the man who took the idea of fast food from McDonald’s and turned the brand into a fast food symbol without which this powerful industry could not be explained.
Both films, in addition to being creative pretexts with which we can tell the story of a brand in an unexpected way, are testimony to the reach that an idea has in the market, where an aspect that is too important to understand is what it has to do with with the innovation of how to communicate to a brand and Nike found him telling his story from the perspective of his manager marketing.
