Nike decided to give its employees a week to de-stress, as well as take care of their mental health and other data that marketers and advertising specialists must master before starting this Tuesday.
Nike for the mental health of its employees
Through your account LinkedInMatt Marrazzo, Nike’s Senior Manager of Global Marketing Science, reported that the company gave its office workers a week off this month to “de-stress.”
”(…) Take time to relax, unwind, and spend time with your loved ones. Don’t work, ”Marrazzo wrote. The intention of this goes beyond relaxation, it also seeks to raise awareness about the importance of corporate mental health.
It is important to say that Nike is not the first company to offer this week off, rather this is a trend set by others this year. Will it be added to your company?
Disney Princesses: a viral hit for McDonald’s
Social networks have not stopped mentioning two of the most recognized brands in the market, they are McDonald’s and the Disney princesses, as the latter are part of the toy in the famous Happy Meal menu.
Without the need for a great promotion, the collaboration of the fast food chain has made the users themselves who are in charge of advertising the products and even creating some details such as a McRamo. Learn more here.
Coca-Cola is the culprit
Miguel Quintana, a Spanish journalist who was invited to review Messi’s game from the Ibai Llanos channel, was in charge of a paid mention signed by Pepsi, however, it is likely that things have not gone as planned by the company.
In the middle of the transmission made by Twitch, the communicator made the worst mistake against Pepsi, calling it Coca-Cola, which undoubtedly put the journalist and the brands in check. If you want to see how it happened, find out more here.
Angry Birds, children and a lawsuit
In New Mexico, the state attorney general, Héctor Balderas, filed a federal lawsuit against the developers of the video game “Angry Birds,” the reason? Collect personal data of minors at the time of obtaining the application.
The intention of this lawsuit is that Rovio Entertainment Corporation, the company that is responsible for developing mobile games, stops collecting personal information from minors, and that the damage caused is punished accordingly and repaired.
The situation comes at a time when, at least in the United States, the importance of safeguarding the information of digital users is something that thousands of people demonstrate daily.
TikTok and “Promotion”
TikTok is launching a new feature called “Promotion”, similar to Facebook’s Boost, which is more focused on its business users and seeks to “help companies reach more people and grow their community”.
How does it work? This new feature can turn any organic TikTok video into an ad, right within the app. You can start reaching new audiences, building a following, and driving traffic to your business website. ” Find out how to activate it.