Non-Fungible Tokens (NFTs) are giving Web3 communities the tools to transform user engagement.
The world of Web3 has seen the rise of NFTs. These digital assets have evolved from collections of digital art focused on hype and excitement to utility-focused tools for building the next generation of the Internet.
One of the most important uses of NFTs is that they are increasingly used as the key to the communities of the future, both digital and physical. This is also true when it comes to existing communities, be they fan clubs in sports and music or legacy brands.
These incentivized digital assets can take passive fandoms and turn them into active communities, in which the members own and delegate the activity in a living ecosystem.
The inBetweeners project is situated in the midst of this phenomenon born of Web3. It combines digital art by artist GianPiero, who designed Justin Bieber’s iconic Drewhouse clothing line, and doubles as a key to real-life events, like a VIP party at the Coachella music festival.
Bear holders. Are you claiming your box or waiting?
Milano, Italy = Luxury Brands = Gianpiero?Please advise. @inBetweenersNFT pic.twitter.com/YRvoYcTsn8
— NFTMonday (@NFT_Mondayz) October 22, 2022
Bearish holders. Will you claim your box, or will you wait? Milan, Italy = Luxury Brands = Gianpiero? Please advise. @inBetweenersNFT
Fans of the artist and the great figures involved in the project are now exposed to a new cosmos created through NFTs, as is the case with many other similar projects in the space.
Cointelegraph spoke with inBetweeners co-founder and community manager Ogden and Miana Lauren about creating the community through NFTs and the purpose it gives fans.
Ogden said that Miana started out as a fan of the collection, and thanks to the engagement made possible through NFTs, she was able to take that fandom to another level. “We blindly trusted her because we saw how passionate she was,” he said.
The inBetweeners co-founder said most of his team and alliances came from within the Discord channel.
“It’s a collective, but at first we were a group of people sitting around a table. Now it’s people from all over the world.”
Miana said that starting as a holder and fan of the project has enriched her current role as part of the core team. By starting from within the community, she said it’s easier to understand the basic needs of the fan as a community manager.
“We get to play to their needs and wants, and really everyone aligns on these decisions.”
NFTs are often the gateway for many newbies to participate in the Web3 space, as are other avenues such as play-to-earn blockchain games.. However, as Miana pointed out, it’s all a huge learning curve right now, especially for those new to the space.
“Once we get past that hurdle, we’ll be able to see how efficient these Web 3 solutions really are and how everyone will be able to integrate all of these solutions into their daily lives.”
This is already the case in many major industries around the world, like the music industry, which is increasingly using NFTs to transform audiences into communities.
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