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The NFL is the second most watched in the country after Liga MX, with approximately 45 million fans.
The 2021 edition of the Super Bowl was seen by more than 10 million viewers in Mexico.
Some spots of 30 seconds have been paid in up to 7 million dollars, which would be a new record.
For the next edition of the Super Bowl, an indigenous artist known as “La Morena” will be in charge of designing all the art for the NFL’s greatest event.
The first quarter of the year will bring with it one of the most anticipated sporting events of the year, not only for the fans, but also for those brands that will be present as part of the great display of publicity for the event itself.
Beyond the great paraphernalia and marketing that encompasses the so-called “Super Bowl”, we are talking about one of the games with the greatest fans in Mexico. In fact, according to data from the NFL Mexico, The American football league is the second most watched in the country after Liga MX, with approximately 45 million fans.
On the other hand, according information from Nielsen IBOPEthe 2021 edition of the Super Bowl, in the game between the Kansas City Chiefs and the Tampa Bay Buccaneers, was seen by more than 10 million viewers in Mexico, which is equivalent to approximately 8 percent of the total Mexican population.
It should be noted that much of the excitement and/or excitement of Super Bowl LV was due to the presence of Tom Brady, a player for the Tampa Bay Buccaneers, who was also presumed to be his last season in the NFL.
Now, in terms of advertising, it is known that the Super Bowl is one of the most important windows for brands and, of course, for NBC, which owns the broadcast rights. In fact, according to what has been revealed age, some spots of 30 seconds have been paid in up to 7 million dollarswhich would be a new record for the broadcast of the final game of the NFL.
NFL selects indigenous artist to design Super Bowl
On February 12, the LVII (57) edition will take place at the State Farm Stadium in the city of Glendale, Arizona, which will feature the participation of the singer Rihanna as part of the halftime show.
However, a fact that is currently drawing attention is that, for the design of the Super Bowl, the NFL, in what is a movement of marketing of inclusion, has decided to opt for an indigenous artist named Lucinda Hinojos, known as “La Morena”.
Is about a chicano artistwho assured that the art for the “Super Bowl” will be based on the multicultural roots of Mexico and the Pascua Yaqui, Chiricahua Apache, White Mountain Apache and Pima Akimel O’Odham tribes.
For brands, the inclusion scenario seems unbeatable, given that we are currently talking about one of the discourses that has gained the most position among consumers.
Let’s just remember the cases in which some companies have delved into said topic and/or strategy to reach this new consumer niche that seeks, above all, greater representation in the industries.
In this context, let us recall an analysis of the McKinsey study, which reveals that, those companies that have inclusive teams are able to become up to 25 percent more profitable.
As of today, it is known that the price of tickets for Super Bowl LVII is $10,750, which is equivalent to just over 200,000 Mexican pesos, although as the date approaches, the price will increase.