Pharma has undoubtedly become an industry with great potential in the resources it implements in the market.
Within Pharma, continuous knowledge management is relevant to understanding the consumer.
A key element in pharma is innovation and understanding it becomes even more relevant.
Within the market of Pharma Very important guidelines have been established, which warn us of how valuable it becomes to be able to better manage the resources we have at hand and to stand out from the market.
As a result of this effort, an aspect to take into account is the one that has to do with the way in which we can update ourselves within this challenging segment that is Pharma, especially at a time when it is possible to transcend in the way in which it is defined strategies that manage to be relevant and, most importantly, think strategies from new perspectives.
The ONLINE Diploma in Pharmaceutical Marketing offered by the Marketing School It is essential for you to understand the current demand in the pharma industry, find elements that help you measure the value of the consumer and specify objectives such as:
Critical view of who the Mexican pharma consumer is.
Learn to generate key ideas in a very good dynamic strategic planning.
Develop possibilities for moving products at the point of sale.
Create communities around a product.
Understand marketing trends.
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Temary
Module 1: Conquering the new consumer
Within this complete module you will learn the new health habits that have been generated after the health contingency, you will understand the profile of the consumer and you will address the experience that can be built from the trends that are being formed.
Module 2: Strategic planning in the pharmaceutical industry
Measuring results, consolidating brands and building good strategies is part of what you will learn in this module.
Module 3: Marketing at Point of Sale
Retail in pharma explained in all the modalities in which it is offered in the market.
Module 4: Digital Marketing in Health
The best digital resources, explained so that you can implement them in your sales strategy.
Module 5: Social media in the pharmaceutical industry
Build the best communication strategy thinking about digital media without critics nowadays.
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