DraftLine México is an in-house creative studio of Grupo Modelo, which in the words of its members is a “creative studio” and not an “agency”, since they consider that communication is only one of the parts they develop, since they are a group of creatives who contribute other aspects, such as proposing and developing new products to have greater competitiveness in the market, as well as in all kinds of final design, organization and communication issues.
Faced with the constant growth of DraftLine México, Daniel García arrives at Grupo Modelo / AB InBev’s in-house agency, with the intention of contributing to the improvement and transformation of the creative area, promoting and implementing new strategies that allow growth focused on the innovation.
Daniel Garcia, led for almost three years the direction of Creativity and Production at Aeroméxico, starting his career at Leo Burnett and in 2008 he was named as the most talented young Mexican creative by Young Lions, later Daniel in 2011, held the position of Creative Director at DDB, over the years becoming Creative Director for J. Walter Thompson and General Creative Director in Latin America for Special K.
The new head of creativity of DraftLine Mexico, also has an intense trajectory collaborating with important brands of international presence such as: Kellogg’s, Johnnie Walker, Ford, Cadbury Adams, Coca Cola, Adidas, Volkswagen, Pepsi, Henkel, Puma and Toyota, among others.
It should be noted that Daniel also has several awards granted both in Latin American festivals and in the rest of the world, among which are: Círculo de Oro México, Ojo de Iberoamérica, Sol de San Sebastián, FIAP, IAB, Effies, Clio Awards and Cannes Lions .
Daniel, before his incorporation to the creative studio, points out the following. “Joining the ranks of an agency like DraftLine represents a great challenge for me. I am excited to collaborate with a talented team of creative minds dedicated to driving the cultural conversation through data and technology to connect with the consumer. As a leader in the beer industry, Grupo Modelo will not stop working on novelties that respond to a changing environment and contribute to digital transformation ”, says Daniel”.
This appointment has the infection to reaffirm the work carried out by the DraftLine team of creatives, which consists of designers, writers, editors, data analysts, producers and marketers, who seek to compete with the increasingly active market within the generation active and creative in advertising and marketing strategies, since since its birth as a pilot project in Colombia it has sought to respond to two problems, these being; the business and the people.