With an improvised banner, a young man asks that his ex-girlfriend not continue stealing Netflix
CM viralize the story on Facebook generating thousands of responses.
Today, digital conversation is a fundamental part of consumer experiences.
In recent years, digital platforms and social networks have been the trend of use among consumers in the world, generating large communities which tend to be highly susceptible to what happens within the conversations on the network, as well as the actions that they take. companies generate within these, an example of this is the CM of Netflix who, through a post on Facebook, seeks help for a young man so that his ex-girlfriend no longer steals his account, an action that generated hundreds of comments and reactions, viralizing in a few hours the young man’s story
Within the digital conversation generated in networks it has become polarized, since there are those who present the situation as painful, pointing out that hanging a hand from a bridge announcing the problems is not a good or healthy measure of action, they also point out: “If you If you change the password you still have access to the account, The only possible way to remove it is by going into the account settings and removing the device from which you access Netflix and then changing the password, (Many people continue to have their Netflix stolen and Apparently they haven’t noticed.) Thank you and you’re welcome”.
Netflix CM helps user
In the same way there are those who have taken the comic situation generating various comments around mockery such as the one posted by an Internet user who declares: “That “Minimum” was the winner, right now he is with Marcela watching Netflix.” These types of activities show how the implementation, use and management of digital platforms is extremely important to generate continuous user experiences for consumers.
digital conversation
Derived from the social distancing forced by the current pandemic crisis, users have transformed from the foundations the way they now behave, having as a starting point an immersion of all kinds of processes within a more digital life, since it is thanks to the digital platforms and social networks, which now a large part of society, carries out transactions and commerce over the Internet, works, studies, learns, and accesses multimedia and entertainment content, which is why it is estimated that within the network there are at least , 4,480 million people, which represents approximately 58.8 percent of the world’s population.
It is because of this increase in active users within social networks that the CMs of companies must pay more attention to what happens outside their usual communication channels, generating and promoting commentary conversations, since it is inside Of these, an invaluable national feedback is created, because Internet users are usually more honest with their comments and experiences, which makes it easier for companies to generate strategies that solve certain issues or conflicts.
In the same way, the viral exposure offered by social networks is a determining factor in the power they exert, due in part to the fact that Internet users are extremely active within the network, managing to place comical, important and even unpleasant aspects on trend, causing Sometimes the authorities or people involved are affected by the social pressure that is generated.
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