Finally, Netflix has allowed us to know some additional details about his foray into the video game industry. A part of the company’s plan was exposed when, last week, it was confirmed that an industry veteran, Mike verdu, will take the reins of the development team. Now it is announced on which platforms we will see their first titles. Obviously, his decision has not surprised anyone.
Through its financial report corresponding to the second quarter of 2021, Netflix announced that its first video games will land on smartphones and tablets. In other words, the mobile device market, which has turned out to be highly profitable for many other companies, will be their first litmus test. On the other hand, they pointed out that said games will be included in the current subscription without any additional charge. So, we could say that they will take their first steps as a competitor to Apple Arcade and Google Play Pass.
Although the normal thing would be to think that the first Netflix games will be minor productions, the reality is that the field of mobile games is the same or more competitive than that of consoles and PC. Therefore, requires quality proposals to stand out.
Netflix delves into video game development with Mike Verdu
Netflix’s startup in the mobile sector also makes sense because Mike Verdu was the director of the mobile games division of Electronic Arts. Years before becoming involved in the American giant, he led Zinga, the company that conquered Facebook with Farmville. As already mentioned above, Verdu will be in charge of the development team. The goal is to offer its first games from 2022, although they have not announced any at the moment.
Considering the large catalog of intellectual properties that Netflix currently has, it would not be unreasonable to think that its games will be based on franchises such as Stranger things, to mention the most famous. In fact, the company already had a brief experience with a couple of titles in the series, but without being directly involved in development. Creating video games will not be an easy challenge not even for Netflix; proof of this are the recent failures of Amazon and Google.
“We see games as another new category of content for us, similar to our expansion into original films, animation and unscripted television, “the company told its investors.