The streaming giant announced Thursday that it will contact people who have not used their account for more than a year to ask if they want to cancel their account. Without a response, the company will cancel the account itself.
Do you know what feeling you get when you realize you’re subscribed to a service you haven’t used for ages? At Netflix, the last thing you want is for people to pay for something they don’t use
, the company said in a statement.
The rather unusual decision demonstrates all the confidence Netflix has in its customers, according to the TechCrunch website. Zombie
accounts are said to represent a few hundred thousand members, or less than 1% of all Netflix subscriptions, which totaled 182 million at the end of March.
The company says that it will be easier for those whose account has been canceled to return to the platform, since Netflix will keep account information for 10 months (profiles, favorites, preferences, payment method, etc. .)
In the meantime, we hope this new approach will save people their hard-earned money
, said Eddy Wu, director of product innovation at Netflix, in a statement.