- Index hide1 In the “Sixth State of Marketing Report” reveals how important the media are Netflixto execute strategies marketing digital.2 Until 2019, Brand Finance placed to Netflix as the fastest growing brand in the market, due to the appreciation of its value.3 Within the National Survey of Audiovisual Content Consumption, the preference for platforms such as Netflix in Mexico.
In the “Sixth State of Marketing Report” reveals how important the media are Netflixto execute strategies marketing digital.
Until 2019, Brand Finance placed to Netflix as the fastest growing brand in the market, due to the appreciation of its value.
Within the National Survey of Audiovisual Content Consumption, the preference for platforms such as Netflix in Mexico.
In the midst of the strong controversies that he has faced Netflix due to the loss of subscribers and the ruthless competition it faces, it launches a campaign.
Inside of the streaming we have seen comprehensive actions, which help to identify the roles of the content consumer, now from insights that gain value for the way in which the supply of streaming to new audience profiles.
For example, a fact The very interesting thing that has been triggered is the reactive profile of the audience and how they are expected to react to decisions made by the company from Gatos, California.
From this perspective, an important number to take into account is clear and it is the one that warns Time2Playwhere it is estimated that in countries like Spain, leader in the Hispanic market, a 84 percent of users would stop paying their subscription due to the rule of preventing sharing accounts in Netflix.
The insight is an interesting reference of how the audiences of the streaming to various segments of the market and how with it they have set a transcendental pattern, which starts from understanding the user, that is where the value of a apps What Netflix or the like.
Due to this, many platforms that compete in the sector have even dedicated themselves to specializing their digital services in streaminglike the signatures Socially Powerfull, Visnetwork either Stream Companiesamong other firms that have specialized in this industry.
Even in Dear like the ones listed by “Sixth State of Marketing Report”the media over the top are of the top 9 channels to execute digital marketing strategies, after a 66 percent of the strategists interviewed in the world opted for this channel.
The new Netflix campaign
Marc Randolph Y Reed Hastings founded Netflix in Scott’s Valley, Calif. The story that began in 1997 It has become one of the greatest episodes to tell, in the history of contemporary brands, due to the stock market challenges that the company has faced, a medium that has been key in its capitalization and growth in the market.
A 25 years having started in this media industry, innovating as the forerunner brand of streaming and creator of the original content category, Netflix paved the way for competitors like Disney+, who copied their business model, like amazon, HBO and other competitors have done.
With this path traveled, the creative action of the company does not disappoint and that is the message of nostalgia that it conveys, how it has consolidated a company in the midst of challenges in the media and before an audience that has joined the digital scene.
Without further hesitation, this campaign is added to other important activations that have been carried out in streaminglike the one he launched at the time blimwhen in clear competition against Netflix They were made of the same actors that both platforms used in their campaigns, to throw hints about the type of content that both companies showed, thereby demonstrating how important advertising is for these media companies, not only as a resource that they offer in the stories they tell, also as a strategy to make themselves known to the audience.