Netflix doesn’t seem to see the death of Stadia as a warning about the bad business of video game streaming. The company has disclosed TechCrunch what is it “seriously exploring a cloud gaming offering” to complement its series and movie service and to offer users the possibility of playing games on PCs and televisions.
“It is an added value. We’re not asking you to sign up as a console replacement”, underlined Mike Verdu, vice president of games at Netflix, who has also highlighted that the business model is completely different from what they have been doing until now. He also highlights that the goal is for the user to be able to play at any time.
It’s strange that Netflix is starting to get into this business when Google has just killed off what seemed to be one of the most promising cloud gaming services. Green, however, ensures that Stadia did not fail its technology, content or gameplay, but its business model. “Stadia was a technical success. It was fun to play on Stadia. He had some problems with the business model, of course, ”said the president of games at Netflix.
Verdú, for his part, assures that they will go little by little with their cloud gaming platform, just as they did with their mobile video game service.
Netflix continues its commitment to games with new development studios and 55 new titles
Meanwhile, the company is already opening his fifth video game studio. In this case, in southern California, and choosing Chacko Sonny, executive producer of Overwatch and who left Blizzard Entertainment after the SEC announced an investigation into the company for cases of sexual harassment.
For Mike Verdu, precisely, Sonny’s decision to work in one of his video game studios is a good sign of the possible success of the future streaming service. “You don’t get people like that coming into your organization to build the next big thing in gaming unless there’s a sense that we’re really in this for the long haul and for the right reasons,” she said.
Meanwhile, Netflix continues to enhance its mobile gaming service, available to all users who have a subscription to the streaming service. The company has announced that they are working on 55 new titles coming soon to iOS and Android. They do, according to Netflix itself in a letter to investorsafter verifying that many users maintain their subscription for the possibility of playing from the platform.