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Piplsay conducted a study to find out which ad-supported streaming services are audiences’ favorites.
Variety conducted a study where it ensures that by 2022, streaming platforms with advertising will generate revenue of 3.9 billion dollars.
It will be important to see the direction of streaming advertising when Netflix activates its subscription option with this possibility.
New information has been revealed about the plan with advertisements that Netflix would be about to launch and with which it seeks to join the consolidated category of streaming content supported by advertising, with a special benefit that it reserved, for those who opt for the subscription to the model with advertising.
The streaming content and the digital subscription model that Netflix patented as a brand that broke into the market with this offer, has become a key guideline in the market, to understand what is worthwhile in it and what needs to be discarded.
While Netflix finish building your advertising model, with a special benefit for those who contract this subscription option, Piplsay made a study Where did you find the platforms? streaming with advertising service preferred with Hulu at the head, being chosen by a 34 percent of those interviewed; hbo maxfor him 26 percent; Discovery+for him 11 percent Y peacockfor him 10 percent. Paramount+ for him seven percent and a 12 percent He voted for “others”.
This very marked preference for streaming services with advertising shows a habit in the audiences that already opt for these options, when in theory it emerged as a service that based on a payment you could enjoy without advertising.
The new advertising units that are consolidated in streaming have even warned of the role that this concept plays in the digital content industry. Variety for instance, ensures that what comes at the end of 2022 are income from three thousand 900 million dollars within streaming for the sale of commercial spaces.
The volume of capital reflected in this figure details how important advertising has become in streaming and the value that the audience gives to content options, with commercial support to consume their stories, a scheme that Netflix he swore to end, but the passage of time dictated other rules and now advertising in series and movies, as well as general entertainment offered in these media, is the norm.
The benefit in subscription with Netflix ads
Information released by Bloomberg revealed that the ad plan in Netflix, will not show them in the movies that recently arrive on the platform, as a way to attract filmmakers to bring their titles to the platform. The ads would only be shown when the titles have been in the platform’s catalog for a while.
The idea of shielding the premieres of tapes that appear in Netflix It is an operational movement with which the platform creates a new consumption habit on its platform and not only that, it determines crucial activities for the brand, especially now that it is in open competition with options such as Amazon-Prime either Disney+which have become names that, due to their brand impact, resonate as competition for the streaming Leader.
It will be important to see the direction taken by the publicity advertised in Netflixonce the platform formally announces its subscription option and the first experiences begin to register, from users who turn to this medium to see how the experience works.
There is no doubt that in these cases an issue continues to lose relevance is the way in which brands will be diversifying their advertising investment, which until now has not been shy, if we remember the projections of Varietyof the billions of dollars that are already injected into the industry for this commercial concept.
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