- Index hide2 At the beginning of 2022, the streaming platform registered the loss of 200 thousand subscribers, starting the decline of the company.
Despite having now lost almost a million subscribers, Netflix currently has 220.7 million users.
At the beginning of 2022, the streaming platform registered the loss of 200 thousand subscribers, starting the decline of the company.
Almost a million users left the platform at the end of the second quarter of 2022.
In one more move to get back on track, Netflix decides to bet on Tim Burton with a new series of the Addams Locos, with “Merlina” being the main character.
2022, from the beginning, has not been good for Netflix, despite the fact that it continues to be the leader of the streaming with more than 200 million registered subscribers to date, in addition to continuing to be at the top of the industry as such.
In accordance with data from your stock market report, Netflix, last year, reached 30 billion dollars, five thousand more than in 2020. In this sense, the platform of streaming remains the undisputed leader in the industry, which, according to data from Fortune Business Insightsthis valued at 376 billion dollars and the figures will continue to increase at an average of 12 percent per year for the next decade.
Now, let’s remember that, just in the second quarter of the year, the company reported having lost almost a million subscribers, not bad if you consider that the forecasts were two million; however, the fact that something is happening with the platform is striking, since, along with users, its popularity has been detrimental.
A recent survey by Whip Average reveals that Netflix already ranks fourth among the largest streaming providers in the United States for subscriber satisfaction.
On the other hand, the company earned less than favorable reviews with its decision to curb account sharing between multiple households. A CNBC report mentions that the additional charges for primary account holders amount to two to three dollars in test markets such as Chile, Peru and Costa Rica, which is about a third of the most basic subscription rate.
Netflix now bets on Tim Burton
Given this, the maximum bet for this year arose with the arrival of ‘Stranger Things 4’which has become the second most watched in the history of the platform, only below the debut of Squid Game.
Today, however, another title is yet to come that is presented as one of the company’s strong cards. And it is that Netflix has released the trailer official of a new series of “Merlina”, the iconic character of Los Locos Addams, with the direction of the acclaimed Tim Burton.
He is one of the most recognized filmmakers, especially in animation cinema, with films like, ‘The Nightmare Before Christmas’, ‘Corpse Bride’ Y ‘Frankenwee’among others, a reason that suggests that, ultimately, this new series that will come to Netflix will give a lot to talk about among Burton fans.
A new competitor emerges streaming
It is true: recent reports suggest that Netflix is experiencing a moment of crisis that, however, other platforms are taking advantage of.
One of them, the most recent, is Paramount Plus, which, a few days ago, reported a significant increase in the number of its subscribers. According to company data, from having 39.6 million subscribers, it went on to account for 43.3 million.
In other information, it was announced that the platform has set a very clear goal for 2024, which is to overcome the barrier of 100 million subscribers globally.
Although Netflix continues to lead the market with its more than 200 million registered users, others like HBO Max (with its more than 70 million subscribers) and Disney Plus (with its more than 120 million customers)Everything looks so that Paramount Plus can sneak in thanks to the content it has been adding.