The lack of stock by large physical retail stores was the main factor for Market Free You will gain a new client.
Although the world of sales on-line has been present with us for more than a decade, it was these last years of pandemic that forced different consumers to adopt this model of buying and selling within their normality, to avoid leaving their homes and avoid getting Covid- 19 (as far as possible).
According to the study of Statista where it shows the boom of Latin American e-commerce, during 2021 Mexico managed to record profits of 17.3 billion dollars, which are expected to grow by 11 percent by 2025, becoming the second country in Latin America with the best forecast when it comes to online sales, being only surpassed by Brazil, which recorded 21.4 billion dollars during 2021 and is expected to grow by 30 percent by 2025.
Today there are various alternatives to make our purchases and sales online, as they are. amazon, Linium, Market Free, aliexpress, eBay, among other companies, which have earned the trust of digital consumers thanks to various factors beyond the relatively simple delivery to the comfort of their home, such as the wide range of products they offer, which allows them to win over new consumers daily.
A user on social networks has exposed her case where she was looking for a somewhat peculiar soap, so she requests help from social networks to find out if she can find it somewhere. Walmart or Costco, since this one used to find it there but for lack of stock couldn’t find it.
Yes, how strange.
Thank you very much 🙏— Oli (@OliDiOlivo) January 20, 2022
Given this, various users showed him that this product did have stock in Free Market, so “all roads” led her to this mark.
All roads lead to free market 😁. There is even shampoo.
— Holman (@writescribano) January 19, 2022
In free market. pic.twitter.com/PHBkY0lwmE
– Victor Pineda (@vpruelas) January 19, 2022
in free market
– Montserrat (@MirandaRoldan13) January 19, 2022
On this occasion, Market Free proved to have the product that the user was looking for compared to other physical retail stores that did not have the stock enough (for the moment) so that he could make his purchase, showing this brand as the winner so far.
Companies and brands must direct their efforts to always offer an efficient service to consumers, where products and services are not lacking at any time to prevent them from choosing a brand other than theirs. Although this time it could have been a logistics problem, this may have cost the brand a customer that, in the long run, could be replaced forever by the competition.
Between the main reasons why customers choose to change our brands for the competition, it is because they offer better customer service, cheaper products and services, or that they sell products of greater reference to customers, among other reasons; This is why we must give the necessary importance to having our stock constantly full, to prevent a consumer from choosing to change brands.
We had an example of this when, due to lack of stock, Sams Club became a new client by having an Xbox Series S console in its store, compared to the competition that could not satisfy its need, causing it not to hesitate a single second to buy from this brand over the one of your choice.
A lack of product in our stores can cause the loss of various customers.
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