- Index hide
The poinsettia flower is, almost on a par with the cempasúchil, one of the two most important flowers in Mexico.
It could achieve an economic benefit of 500 million pesos at the end of the year.
SEDECO’s efforts have resulted in the production of 3 million 700 thousand poinsettia plants.
Framed in the Christmas Eve National Daya, it is important to highlight the economic and historical value of the plant for what it represents for the country.
Being, together with the cempasúchil flower, one of the most representative of the Mexican economy, the plant is presented through the streets of the country at Christmas time to decorate its surroundings.
Unlike the first, Christmas EveThe poinsettia flower is a species native to Mexico in its entirety, which belongs to the euphorbiaceae family like castor beans. Being Euphorbia pulcherrim its scientific name, it has a decorative value and is associated with Mexican Christmas rituals and traditions, a fact that has earned it to become one of the most cultivated flowers in the world.
National Christmas Eve Day; economic flow will be 500 million pesos
Last year, around 1,152,900 poinsettia flowers were produced in the country only in greenhouses in Xochimilco and Tláhuac. A year later, on National Flower Day, an economic spill of 500 million Mexican pesos.
In total, during 2022, Mexico City will have produced close to 3,700,000 poinsettia plants, according to data from the Ministry of Economic Development (SEDECO) and the Agri-Food and Fisheries Information Service of the Ministry of Agriculture. and Rural Development (SADER). This is equivalent to 31 hectares of surface.
In the Christmas season, according to the SEDECO institution, the production of the traditional Christmas plant is one of the main agricultural crops in the capital. Likewise, according to estimates by the head of the institution, Fadlala Akabani Hneide, it occupies third place, only below nopal and potato, which keeps it above even the aforementioned cempasúchil flower.
In CDMX, the Mayor’s Office that leads the marketing of poinsettias is Xochimilco with 75 percent of copies for sale, being Milpa Alta, the second, Tláhuac third, and Tlalpan, the fourth.
“This spill of 500 million pesos has been achieved in large part, thanks to the added value added by the coordination between the public and private initiative, since, in 2022, the poinsettia flower will be offered in more than 2,100 points of sale. sales divided into 335 public markets, 378 self-service stores, 1,418 flea markets, 217 concentrations, 20 price clubs, 51 markets on wheels, as well as various festivals, expos and fairs throughout the City” Fadlala Akabani commented at the time. Hneide.
The owner considers that there has been an interesting strategy to strengthen the commercialization intention, since the impulse that the primary sector has received, by the Government of Mexico City, through the Commission of Natural Resources and Rural Development ( CORENADR) has been quite important in bringing life back to the countryside. According to his words, this had been lost in past administrations.
Now read:
Limitations on “propaganda” and LGBT+ advertising; Qatar, Russia and other cases
Interview with Teads: “The communication experience will change the industry”
“The master of perreo”; uses reggaeton to encourage a student
Oxxo cashier action enchants loyal customer; he offers her his “aPollo”