MullenLowe SSP3 has announced its arrival at Mexico, with a new name and CEO as part of your strategy, Jorge Obregon
The success behind the brands is undoubtedly due to the sale of their products or services, but it is thanks to the advertising that these manage to prevail in the mind of the consumer for long periods of time and differentiate themselves from the others (in addition to increasing their sales volume).
Endless companies comprise the advertising valueTherefore, they are committed to investing millions of dollars annually for their effective development in this area; according to the study of Statista where it shows the evolution of world advertising spending, since 2012 and registering 503.15 billion dollars, this industry has been in constant growth, with the forecast that in 2024 this figure will represent 865.12 billion dollars.
Different ways of advertising exist, either through disruptive and experiential strategies, interactive advertising, social networks or even in the most conventional media such as posters; Although there are several alternatives to choose from, the best option to develop these strategies and achieve efficient results is through strategic alliances with specialized advertising agencies, since they have the knowledge and professionals necessary to achieve the expansion of their brands, a fact that positions them in the sights of companies, with some having their global expansion as a result.
Among one of the agencies that manage to bring advertising to our reality, is MullenLowe Group, who are constantly expanding and have now announced their transformation into Mexico. According to a statement from the agency, MullenLowe SSP3 will be the name with which your agency will be located Mexico, which will report to MullenLowe Group Colombia.
In the same way, they announce the arrival of their new appointment, Jorge Obregon, who integrates like the new CEO of MullenLowe SSP3 in Mexico, since he has a career of more than 10 years in the agency working with Rafael Gómez, who has made the decision to dedicate himself to new projects. Similarly, Francisco Samper, regional president and CEO for Latam, comments that:
“As for Jorge, recently highlighted by the Scopen agency study as one of the 10 most admired leaders in the industry in Mexico, we could not be more enthusiastic and optimistic: Jorge meets the very particular condition of being at the same time a A businessman and a great publicist, he is fully up-to-date in the disciplines that the industry needs today and is also a very strategic and creative professional, who has a great relationship with clients. I have no doubt that under his leadership the agency will soon be reaping new successes ”.
“For his part, the brand new CEP commented:“ It is an immense pride and satisfaction to achieve this position at a time when the industry is going through such important changes. We are emerging as a society from a pandemic that rethought consumer habits and attitudes, and only brands that understand these new dynamics will be successful in the future. Today we have a team prepared to take our clients down that path and new news will soon come in the way in which we will be complementing our current offer to make it increasingly robust, from the hand of MullenLowe SSP3, one of the most prominent agencies in Latin America in the last 25 years for its creativity and innovative thinking. We have a great challenge ahead of us, but I feel confident about the team and the plan we have to live up to what the network expects and what all our clients expect and deserve.
This 2022 is just beginning and we have already seen different brands and agencies whose purpose is to improve their results in the face of the pandemic, so they seek to raise their proposals through a change in their internal structure.
Such is the case of CleverTap, which announced the arrival of its new vice president of marketing, Jayant Kshirsagar, a brand that relies on a professional with extensive experience in his field to carry out different strategies that will allow him to achieve a better position above the rest from the competition in your industry.
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