The consumer is constantly changing, especially during the pandemic, so Movistar has chosen to make some changes to its agencies from advertising it means.
The industry of the telecommunications it has become indispensable over the years, since the consumer is increasingly dependent on this type of service that can be accessed from almost anywhere in the world. This industry is based on providing a service for the transmission and reception of mainly electromagnetic signals, which send sounds, images or any type of remote communication, which would not be possible without the help of some world-class companies that have importance in the current consumer.
According to the ranking of Statistical where it shows some of the most valuable telecom brands globally in 2020 by market value, we can see that AT&T leads the list with a value of 105 billion dollars, later it is Verizon with 94 billion, Xfinity with 46 billion, spectrum with 42 billion, China Mobile with 34 billion, Orange with 19 billion and Movistar with 16 billion, among other well-positioned companies.
Competition for this market is notorious, so companies must constantly update their efforts to be able to position themselves over other companies, making some strategic alliances in terms of their agencies from advertising refers, as is the case with Movistar.
Movistar is one of the major telecommunications companies from the actuality; however, the Spanish company still wants to take its brand to a larger market, so it held a contest to renew its agencies from advertising.
According to some specialized media, Movistar Spain seeks to undertake the promotion of new businesses to generate more income, in parallel to traditional telecommunications activities, for which they have carried out a contest with the aim of creating a new agency ecosystem model that responds to the challenges current of marketing and the communication.
This would be part of a double call differentiated into two areas, the first in agencies with a focus on creativity and strategy and the other with agencies focused on digital transformation and marketing automation.
Ultimately, the new agencies from advertising winners to work with Movistar They were Wundermann of the group WPP in creativity and strategy, while it was Accenture Interactive the winner in marketing digital.
This would mean that these two new agencies would be working in part together with beans, those responsible for the media strategy in the ecosystem of agencies that will work with Movistar in the coming years within a new framework of collaborative, creative, strategic and organized work. According to the operator, this new model of agencies from advertising will help Movistar to position itself as a company that, in addition to its connectivity and entertainment offer, would be promoting a diversification strategy with new services.