The Mexican market of smartphones It has changed and has been reconfigured since the Covid-19 pandemic and it is that with the rapid digitalization, the demand for smartphones, and in general for technology, on many occasions, could not be supplied due to the shortage of semiconductors. Despite the challenges, in 2021, Motorola managed to unseat Samsung in sales within Mexico.
Description of the Mexican panorama
According to the National Survey on Availability and Use of Information Technologies in Households (ENDUTIH) As of 2020, in Mexico, 72 percent of the population aged six or older have access to the internet.
The main means for connecting to the Internet are smartphone with 96 percent, the laptop with 33.7 percent and with a smart TV 22 percent. Of these Internet accesses, 93.8 percent are to communicate, 91 percent to search for information and 89 percent to access social networks, indicate the results of the ENDUTIH.
In the country, 75.5 percent of the population uses a cell phone and 9 out of 10 cell phone users have one. smartphone.
For the smartphone market, this represents a great opportunity, since they can diversify the offer of devices and thus increase their presence in a scenario where technology is in a stage of massification.
Competition and positioning of smartphone brands in the country
It is undeniable that the sale of smartphones was affected by the impact of the Covid-19 pandemic and the shortage of semiconductors that caused little availability of devices.
And for several years the competition in the market has increased and today various brands offer smartphones with higher capacities at competitive prices.
What’s more, according to IDC analysts, the consumer emerging from a latent pandemic does more research on the equipment they are going to choose, “they have become more proactive, demanding digital”.
According to data from Statistical, in May 2021, Samsung was the manufacturer with the largest market share; second place was taken by Huawei with a market share of 18.6 percent and Apple displaced Motorola from third place.
However, information from IDC revealed that from January to September 2021, Motorola managed to remain the leader in sales in Mexico with a growth of 24 percent in volume and a market share of 22.6 percent, unseating Samsung, who garnered a 17.9 percent share due to a lack of semiconductors.
And the competition continues to increase, OPPO managed to position itself as the third best-selling brand (12 percent); followed by ZTE (12 percent) and Xiaomi (11.4 percent).
Before and during the confinement, the world’s demand for smartphones, personal computers, smart televisions, refrigerators, aircraft components, among others, increased.
Globally, the pandemic caused the suspension of different activities and broke supply chains. This, It caused the microchip producers not to supply all the industries.
Information of The financial He points out that it takes up to 20 weeks for companies to receive their orders for microchips, which has worsened the production of technology.
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