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Inside of the “The Sovereign Grant and Sovereign Grant Reserve: Annual Report and Accounts” the second strong expense that the English crown has is in salaries.
In the “IV Report on Social Networks and the Labor Market in Spain” It details how employer branding is seen by specialists in human resources.
A “Handsome” bodyguard has become the employee most famous of king charles iiileading a very positive sentiment on social networks, amid the bitter criticism against the arrival of Prince Charles to the crown and thereby causing an important trend of employer brandingin favor of the English royal crown.
Inside one of the last reports that were made in the “The Sovereign Grant and Sovereign Grant Reserve: Annual Report and Accounts”the second largest expenditure carried out by the English crown in salaries, since it spends up to 23 million 700 thousand pounds sterling (more than 545 million pesos, approximately).
The expenditure on salaries made by a royal house is part of the investment in operation that these royal authorities carry out and that, like any other business entity, represents their investment in talent management, especially to give attention to activities that reach be valuable as employer branding.
There are studies remarkable, such as “IV Report on Social Networks and the Labor Market in Spain”in which it is revealed that 61 percent of the human resources professionals interviewed agreed that in companies there is a proactive strategy of employer branding, Through social networks.
The role of social networks in human capital not only occurs in areas such as employer branding, also in the use of these platforms to find new jobs. If we see the study of Capitalizethere is an interesting list of social networks most used to search for a job, such as LinkedIn, 60 percent; glass door, 51 percent; Facebook, 37 percent Y Twitter, 36 percent.
With these trends, there can be no doubt about the importance of social networks in a company and how they impact human resources, both for the development of the latter looking for new employment options, and for the communication of their profiles through branding specialized in the human capital of companies.
The appearance of a “handsome” employee
Jonathan Thompson is the new obsession in social networks and the bodyguard of the deceased Queen Isabel and now the controversial king charles iiiis an example of the interest that people put in certain personalities of a company and with the help of social networks, their complete profile is found, so they end up becoming the image of a real institution through social networks.
Jonathan Thompson, the bodyguard of King Charles III pic.twitter.com/L6CYP51YeR
— WorldShow (@WorldShowShow) September 14, 2022
Jonathan Thompson, (aka Johnny major eye candy) appreciation tweet, prego pic.twitter.com/v4tSFV4s4I
— MarziaG 🐌 (@marzia75) September 14, 2022
Yes, please, Major Jonathan Thompson 🥰 pic.twitter.com/B6gFugBT5k
— CS -Love, Life, Laughter, Saddles & Positivity (@CherifS) September 12, 2022
This communication, which is motivated by networks through the human capital of a company, has given rise to the influence they have in the market and represents a insights very powerful and it is the one that has to do with the way in which a brand triggers better labor practices or takes advantage of the communication opportunities that open up, such as that of Major Thompson, a member of the Fifth Royal Regiment of Scotland and who has drawn worldwide attention , when he was in charge of presenting to the prime minister Liz Truss with Queen Elizabeth.
Finding Thompson’s profile through the interest it has generated on social media has been a positive branding success for the English royal crown, through one of its employees, but it is also one more case of doxing, which is to investigate the personal data of someone who is seen on networks, using these means not only to investigate him, but to reveal details such as his network accounts, name, positions, etc.
A similar case was experienced in Mexico, when the president Andres Manuel Lopez Obradorafter assuming the Presidency of the country, he was escorted by a cadet from the Mexican army, who motivated an entire investigation in networks to find his identity.
Social networks play a crucial role today for companies of a real, political, and commercial nature and the aforementioned cases demonstrate the impact that a single person has when they become a case of employer branding.