From the harvest of barley in the field, to the distribution and commercialization of beer, the value chain of the beer agroindustry contributes with 1.5% of the National Gross Domestic Product (GDP), which translates into more than 350 thousand million pesos annually.
This important scope is due to the fact that it has a highly integrated value chain. With data from the National Institute of Statistics and Geography (INEGI), of the total inputs required by the beer sector, 73% of them are national, such as: malt production, manufacture of glass containers and vials, manufacture of metal containers, manufacture of starches and other starches, and petroleum refining, among others.
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In Mexico, more than 700,000 people are part of this great value chain, both directly and indirectly and they are the ones who together make the beer agribusiness an engine of development for the country.
There are more than 5,000 farmers who are in charge of planting and harvesting barley for beer production and this allows them to support thousands of families. Guanajuato, Hidalgo, Tlaxcala, Puebla and the State of Mexico are the main producing states of this grain.
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Beer distribution reaches about 800,000 little stores, which are family businesses that are part of the identity of our country. For these businesses, the sale of beer generates 30% of their income. With information from the National Alliance of Small Merchants (ANPEC), beer is the second product that generates the most profits, only below groceries.
Mexican beer is a clear example of the way Mexico works: with talent, innovation, in a coordinated way and with a high sense of community.
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Karla Siqueiros, CEO of Cerveceros de México. *
The opinions expressed are solely the responsibility of their authors and are completely independent of the position and editorial line of Forbes Mexico.