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UNITED STATES
McDonald’s will offer sustainable ‘happy boxes’. The fast food firm from the golden arches launched a new sustainable collection in 20 markets in Latin America and the Caribbean, where this year it celebrates its 15th anniversary. Under license from DreamWorks All-Stars, one of the world’s most popular family entertainment brands, the franchise will bring out great characters from animated films through the implementation of responsible use of resources with 10 board games inspired by Shrek, Kung Fu Panda, Madagascar and Trolls. This launch is the third of four sustainable collections in Happy Meals during 2022, which represents a 25% increase in the number of weeks without plastic toys in relation to the previous year. McDonald’s raised a sustainability axis by promising to reduce the use of virgin plastics based on fossil fuels by 90% by the end of 2025, passing its operation to renewable, recycled and certified materials.
MEXICO
Mondelez Mexico celebrates 95 years. Mondelez Mexico, a leading company in snacks with brands that are part of the lives of millions of people such as Trident, Halls, Clorets, Tang, Philadelphia and OREO, celebrates 95 years of presence and commitment to the country and its people, during which time one of the engines of the region has positioned itself. The history of the company in the country began in 1927, with the arrival of one of the most emblematic brands in Mexico: the unmistakable Chiclets, the first chewing gum in Mexico as we know it today. Since then, Mondelez Mexico brands have become the favorites of several generations of Mexicans. On its 95th anniversary, the company has reinforced its local strategy to strengthen its leadership in the segment of snacking through a business strategy focused on growth and transformation. During this time, Mondelez Mexico It has positioned itself as one of the main drivers of the business in Latin America. Currently, seven out of 10 chewing gums consumed in the country are produced by the company. “At Mondelez we are experts in making snacks. Today we proudly celebrate 95 years of our start of operations in Mexico and the great roots in consumers of all ages. That is why we are reiterating our commitment to the country through strategic investments, job creation and a commitment to innovation as a key engine for growth”, explains Santiago Aguilera, Director of Communication and Corporate Affairs for Mondelez Mexico and Latin America. Almost a century after the arrival of the company in Mexico, the country has positioned itself as the first place in per capita consumption of chewing gum globally, according to Euromonitor.
Rappi is the official delivery of the National Team. The leading multi-Latin company in Mexico is now the Official Delivery of the National Team and will accompany the team and the fans duringe the biggest football celebration on the planet. This alliance will bring Mexican fans closer to the soccer festival and the national team through the different business verticals offered by Rappi. Starting today, fans will find within rappi the official store of the Mexican Soccer Federation (FMF), “My selection” to be able to obtain exclusive official clothing and the latest World Cup collection with just one click. Likewise, through RappiTurbo they will be able to have the National Team shirt in less than 10 minutes. In addition, the platform will offer, together with its allies, special combos and promotions before and during the matches so that fans do not miss a minute of the game.and the national team matches. “We are proud to be able to accompany the national team during the World Cup, and to be able to offer Tri fans a wide range of products and services so that they experience the Cup in a very special way. The best way to support our national team is for people not to miss a single minute of the matches, and have everything just a click away”. shared Mateo Losada, Chief Marketing Officer of Rappi in Mexico. And it is that there is nothing that unites friends and families more than soccer and food, for this reason, this alliance seeks that Mexicans live the maximum soccer party with their loved ones and favorite dishes. According to the study of How is the atmosphere for Qatar 2022? Quiddity, which analyzed the atmosphere prior to the World Cup in Mexico, Argentina and Colombia, 54% of Mexicans plan to watch the World Cup matches accompanied by friends and family, and 80% plan to watch them at home. “For the FMF it is a priority to bring our great fans closer to memorable experiences that can positively impact the way they live soccer and the Mexican National Team, and being so close to them thanks to Rappi is a way to make it possible. ”, affirmed Beatriz Ramos, general director of Communication and Marketing of the FMF.
99 minutes, Shopify and Aplazo create an eCommerce union. This alliance announces new services and solutions to empower businesses that use Shopify as their eCommerce platform, 99 minutes as their logistics partner, and Aplazo as their payment method. With this alliance, the three firms offer any brand the best alternatives and content to grow their eCommerce. Through a website created jointly by the three companies, in which it offers exclusive benefits for online businesses using Shopify, 99 minutes and Aplazo, in addition to publishing useful content on how to start selling online; how to grow your eCommerce through best practices, establish better logistics management, and offer easy and simple financing for your customers. The main benefit that Shopify offers in this alliance is to enjoy the first 30 days free, ideal to learn more about the platform and discover all the tools it offers to create and manage an online store. After this period, you can choose one of the packages that the brand offers. 99 minutes opens access to two new value offers. The first is “Fulfill 99”, its new warehousing and shipping management service. Now any brand can outsource and manage all their eCommerce shipments in one place, with the best fulfillment practices and deliver all orders the same day or next day. The second service is “Punto 99”, which enables buyers the option of receiving their products at any of the more than 3,000 points enabled for receiving or delivering packages in various cities in Mexico. Aplazo allows businesses to connect with new and existing customers so they can buy now and pay later, without a credit card. It offers a 360 platform to spread the payment in 5 fortnightly payments from the checkout of its website or in a physical store with immediate approval. And now with this alliance, it offers businesses the opportunity to receive a 50% discount on the commission of the first month in their contract with Aplazo.
Starts iTAMapp operations. Based on the “stripe model”, iTAMapp arrives in Mexico, a Chilean Fintech that seeks to unify and reconcile the different forms of payment in Latin America. This application promises a monthly return on investment of between 1.5% and 6% through the recovery of transactions, control of chargebacks and commissions, as well as the reduction of operational costs from 75% to 80%. The transformation that has taken place in digital payment methods has given companies the opportunity to offer their customers a wide range of options when making purchases. However, what could be a benefit in avoiding sales leakage – if the person cannot pay this way, they have several options to do so – has also become a problem. Regardless of the size of the company or the sector to which they are dedicated, they face the same problem: reconciliation, that is, making the cross between the collection made by a company versus the transactions that the means of payment has registered in its system. . Each means of payment has its own reconciliation system, and if a company has two, three or more means of payment, it must carry out this process -manually- in each of the company portals. Ensuring not only that every transaction is acknowledged, but also that the money is deposited into your checking account. In order to solve this problem, solutions or platforms were born four years ago to consolidate the information of all the means of payment and delivery of a company, in addition, carrying out each and every one of the reconciliation processes. “The diversification in the forms of payment has led companies and businesses to migrate to automated payment systems, since most continue to register these manually and for this, they require tools that provide them with the security that the payments they receive they receive electronically in a timely manner, hence iTAMapp emerged to support them”, Gahona highlighted.
SPAIN
Decowood already has its first ‘pop up’. With the so-called guerrilla marketing to attract the attention of the consumer, the home decoration and furniture brand will open its first ‘pop up’ store in Barcelona this Thursday, September 29, with the most promising mission of its promotion: everything that you can take for 50 euros, although “you will not be able to carry bags, wheelbarrows or baskets, you will have to take everything by weight”. “We started selling wooden boxes online and today we sell furniture of all kinds and decoration,” explains the manager. One of the characteristic features of Decowood is that all the furniture is handmade in its factory in Granollers, in Barcelona, and is sustainable. “We don’t have much stock because we believe it is a way to reduce our ecological footprint as much as possible,” explains Fernando Jiménez, one of the project leaders. “The goal we set ourselves for 2022 is to sell as much as possible and open up new product categories,” says Ion Vidaurreta, partner at Decowood. To do this, the company has a roadmap in mind that it will follow in the coming months. “Right now we sell directly and through market places in Spain and France, although our goal is to add new markets in the coming year, such as Italy, Belgium or Portugal,” adds Ion Vidaurreta, a partner at decowood. Now, the firm will make available to its followers more than 1,000 products from among its 7,000 references, all in good condition.