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There are 5.32 billion people around the world who now use a mobile phone.
The smartphones they account for approximately 4 out of 5 of the mobile phones in use today.
In 2023, brands will receive up to 51 percent of the investment in digital advertising.
Digital business will continue to be important in 2023, so the forecasts for specialists in various reports on topics such as the marketing mobile, is that it will evolve even more.
In recent years, the use of smartphones has become more established for all generations. Where today not having a smartphone is considered by many as not living.
According to figures from Newzoo, Latin America has around 352 million smartphone users. While, in global figures, data from wearesocial They highlight that there are 5.32 billion people worldwide now using a mobile phone, which is equivalent to 67 percent of the total world population. Smartphones account for approximately 4 out of 5 of the mobile phones in use today.
Given these data, it is evident that the way of informing ourselves, entertaining ourselves and even working have changed, and that everything is connected to the digital world that we see on smartphones.
An investigation carried out by Súmate, an international agency of Online Marketingstressed that, increasingly, advertising strategies are adapted to mobile platforms that in 2023 will receive up to 51 percent of the investment in digital advertising.
Marketing mobile the key this 2023
After all the world panorama, Marketing specialists see mobile marketing as a key for this 2023, as brands are looking for innovative ways to adapt and stay competitive with their apps.
A PICKASO investigation detailed that content will continue to be king, and the way in which brands reach their potential customers or users with mobile advertising. Likewise, another very clear bet for this year in the mentioned sector It is the use of Artificial Intelligence (AI) and the uses that can be made of it in digital marketing, or how the “short video” format is the most consumed and best received on digital channels.
In that same context, it is explained that Artificial Intelligence and Machine Learning have the potential to greatly improve the effectiveness of mobile marketing campaigns by providing a more personalized and targeted experience for users. However, it is important to use this technology ethically and transparently, and with a well-trained team that can take advantage of the opportunities that AI and ML bring.
other investigation signed by Pedro Forwe, CEO of Kickads, indicates that omnichannel will continue to be a strategy in this type of marketing. Well, although this trend already exists, it will be much more important in 2023 to enhance the interaction between brand and user.
This is reflected in an Omnisend study that indicates that companies that used 3 or more channels in their marketing campaigns in 2021 had 287 percent, more sales than campaigns that adopted only one channel.
Channels like the social network TikTok will also continue to be part of mobile marketing, and native advertising has already become on this channel and content creators will become more relevant next year.
“Today, TikTok, in addition to being a social network with media and community characteristics, is becoming a beloved brand,” explains Forwe.
Another trend will be the creation of podcasts, it is estimated that 63 percent of listeners of this content format bought or researched products and services they listened to. According to Comscore figures, In the Southern Cone and Central America, half of the users say they listen to podcasts, and a similar proportion spend at least 3 hours a week listening to them.
In conclusion, currently, the vast majority of Internet connections are no longer made from a computer, since with the advent of smartphones or smartphones, the digital world took a 360 degree turn making the connection to Internet more accessible. the network and the products.
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