- Index hide3 TikTok and Instagram are, today, the most relevant social networks in terms of advertising marketing. influencers.
According to various estimates, TikTok will exceed two billion users globally by 2024.
Currently, the Internet has almost five billion Internet users, 4 percent more than last year.
Carlo Bello, better known as “I’m Mirrey”, took to the streets to give an iPhone 13 Pro Max to other “mirreyes”, but the reactions were not as expected for the content creator.
The power and scope of social networks is undeniable and inevitable; We are talking about sites that, year after year, have undergone various transformations to the point of forming part of brand positioning strategies. So, from this point of view, we can highlight two studies:
On the one hand, information postcron indicates that nearly 70 percent of users who have access to the Internet, feel more confident with the opinions or recommendations made by influencers when talking about a product.
Similarly, a study of Tomoson reveals that internet users and/or social networks “they tend to spend more money and are more likely to spread the word to friends and family about a product they know about through social media”.
In other words, we are talking about windows of great importance for the eCommercea habit that managed to position itself during the health emergency and that, to this day, represents one of the main strategies of brands that understood, first, that social networks have been transformed and, second, that content creators and/or influencers they are one of the most infallible hooks to capture new audiences.
“Mirrey” gives an iPhone to other “mirreyes” and the reaction is not as expected
The current times portray a very different reality from what happened, even 10 years ago, because, to tell the truth, with the important evolution that mobile devices or smartphones have shown, the scenario for content creators seems unbeatable.
Now, on TikTok, one of the most popular creators goes by the name “I am Mirrey”, although his name is apparently Carlo Bello; He is an internet personality who, as of today, has a community of 6.5 million followers and an accumulated 233.4 million “likes” among all his content.
In this way, in one of his most recent videos, “Soy Mirrey” decided to take to the streets of Mexico City (CDMX) and, thus, try to give away an iPhone 13 Pro Max, which It has a cost of between 15 thousand 999 Mexican pesos in its mini version up to 26 thousand 999 pesos.
The idea, which could be translated as a kind of “experiment”, was to give this device as a gift to other “mirreyes”; however, the response was not what was expected, as she shared in the following video:
Gift iPhone Pro Max to Mirreyes in CDMX? #ammirrey #fine #Mi2022OnSpotify #MinisoExchanges
Beyond what this “experiment” may represent, what is worth highlighting is the importance that, to this day, TikTok has and, in general, the work of content creator.
And it is that, according to data from Pew Research Centershort video platforms, such as TikTok, YouTube, Snapchat and even Twitch, are the favorites of the young people of the so-called generation Z.
Looking to the future, we are talking about a scenario in which, for the broad digital community, social networks will continue to be that space to interact with all kinds of users.