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Miniso is one of the retail brands with the greatest impact in the segment, due to the irruption that the business model generated when it arrived in the country.
With an announcement on the curtains of the premises that previously operated, Miniso announced its departure from the commercial area.
The measure announced by Miniso shows in part the affectations that the brands register in the midst of the contingency and inflation that they are experiencing.
Miniso closed his shop which was located in the central area of Tampico and the change of the premises to the Altama City Center shopping center leaves a bitter taste to the area in which it operated as it joins a long list of businesses that have also abandoned the place.
The decision was reported this weekend, when store employees announced that they would move the premises to a new address, thus concluding the history of the brand in that area since April 2019 when it arrived as a franchise of products for the home and accessories of all kinds.
Information leaked by local media warns that the factors that motivated the departure of the shop were the high rental costs and the effects of the health contingency.
a surprise store
Since he arrived in Mexico, Miniso It has become a great example of how important diversification is in retail and how a concept like the one it brought to Mexico became the trigger for a category that was even joined by other chains that have emerged along the way.
This has given Minisowithout a doubt, the originality and ability to grow in the market with a sales concept that to date does not disappoint and if it is successful in the communication of a category highly demanded by the consumer.
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Within Mexico, news such as the closure of a Miniso store help us measure the challenges in retail that currently exist.
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How to build a new category in retail
Retail has surprised by the construction of new categories with which it has been able to make more accurate decisions before the consumer and against this, a very important element remains relevant, which is to be able to obtain a response from the consumer.
When the health contingency arose, the cleaning category had not subspecialized in materials and products especially aimed at combating the pathogen of the moment. As a result of this phenomenon, the shopping aisles now have numerous segments dedicated to their sale.”
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