MINI has published some first images of the new conceptual model that it will soon present in society. A 100% electrical mechanical crossover that will be used as a global showcase to publicize its new design language. A design language that will mark the future of the company in the field of electrification.
The electrification process at the highest level of MINI is running. The ambitious roadmap aims to transform it into an electric car brand. All the machinery is up and running and one of the key moments of this strategic plan will be neither more nor less than the launch of the next generation of the MINI Hatch as well as the rest of its body variants.
The new generation of MINI models will be ready to face a new era. An era marked by electrification, connectivity and automation. The iconic British firm has been working on a new design language. A future-oriented philosophy that will be key to materializing the aforementioned transformation process that has been initiated.
MINI advances its new design language in an electric crossover
In recent months, MINI has been working at full capacity on a relevant conceptual model. A concept car that will be used as a global showcase to advance the new design language of MINI. Will be a 100% electric crossover that will allow a first look at the future of the company. To liven up the short wait that lies ahead, MINI has published some first images of the new electric crossover that we will know in a matter of a few weeks.
MINI describes its new design language as clear and reduced. The designers have sought to reduce the number of components and concentrate on the essential elements. LED technology gives the typical Union Jack design of MINI taillights a variety of shapes, creating an individual light signature for each model. Tradition and progress will also be combined.
When it comes to the interior of future MINI models, OLED technology will make an appearance for the fully digital display and control unit. A system seen for the first time in the MINI Vision Urbanaut. And in terms of materials and finishes, the new generation of models will move away from leather surfaces and significantly reduce the number of chrome.
Presentation date of the new electric crossover from MINI
When will it be revealed? The new concept model from MINI is ready for its debut in society. The company has confirmed that it will be presented at the end of July 2022. A debut to which we must pay a lot of attention since it will advance some of the keys to the immediate future of MINI and, more specifically, its commitment to electric mobility .
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