Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Miguel Layún starts an investment round for his Café 19. Play Business, a Mexican fintech that works as an investment platform regulated by the CNBV, announced today the launch of the investment round of coffee 19, a Mexican company created by soccer player Miguel Layún and specialized in the sale of soluble coffee. The brand seeks to raise a minimum of 6.3 million pesos and has a maximum goal of 8.4 million pesos; With this capital, the brand will accelerate the growth of the company. In the words of Layún, today, what began as a dream has become a great success, including the integration of new partners such as soccer players Iker Casillas, Héctor Herrera, Diego Lainez and more recently, Norma Palafox. The investment round that opens today to the general public with Play Business, will offer tickets from one thousand pesos, to encourage the participation of the Café 19 community, which represents the most important thing for the brand. An annualized gross return on investments of between 21.63% and 24.19% is estimated.
Circle K wants 600 more stores. The convenience store chain will seek to invest between 1,500 and 1,800 million pesos in the next five years to grow its expansion in national territory and thus open about 120 branches on average per year. The goal is 600 Círculo K stores, with a capital injection of around 2.5 to 3 million pesos in each one, depending on the locations. Although the announcement had already been made known, now there is news about the type of growth that is expected, although for the moment it is ruled out that stores be located in gas stations, since he said that due to regulatory issues it is difficult to obtain the “white flag” permits, which is a format that operates under a brand other than Petróleos Mexicanos (Pemex).
Carter’s grows among Mexican families. The children’s fashion brand accelerates its expansion paths with projects for 2022 in the State of Mexico, first of all, with the inauguration of a new establishment that joins those already operating in Parque Toreo and Mundo E. This time, territory mexiquense once again attracts the attention of the brand with the Galerías Toluca shopping center, in the state capital. Before this event, the signature carried out a series of reopenings of renovated stores in different parts of the country such as Plazas Outlet Lerma, also in Edomex; the Plazas Outlet de Guadalajara; and Parque Delta, in Mexico City.
UNITED STATES
Amazon employees demand protest over anti-abortion law. The annulment of the historic ruling that legalized abortion in the United States, by the United States Supreme Court, continues to generate protests and discussion in many states and in large companies. Among them is Amazon, where its employees are asking the e-commerce giant for “space and time” to “protest this attack on their rights.”
Target decorates its 1,000th store. To upgrade and improve its customer experience, discount store Target Corp has completed its 1,000th store remodel, expecting a 2% to 4% increase in upgraded stores in the first year after the store remodel. interiors in a year. This 2022 the decoration plan has been ambitious by fixing 200 complete establishments, which specifically focus on developing capacity for their services on the same day, such as Order Pickup and Drive Up.
CHILE
Seal multinational alliance. Two Chilean companies with vast experience in the world of marketing join three other companies to shape 812Medium. This is the case of DKS Digital, founded by Daniel Krauss, Juan Pablo Shertzer and Nicolas Maulen, with more than eight years of experience in the world of programmatic advertising and social media ad campaigns, and the creative agency Panda, responsible for important and recognizable campaigns in recent times. Along with them, there will also be the Spanish Binfluencer, founded by Javier Yuste, Jesús San Román and Iván Martín, in 2016, a pioneer company in the influencer marketing market and the optimization of campaigns with content creators; as well as Milliontalents, influencer representation agency; and 11posts, who offer 812Media’s unique technology in SAAS format for group clients.
SPAIN
Shein repeats strategy in Barcelona with pop up. The Asian fashion giant implemented a pop up store from June 30 to July 10 in the Catalan capital as part of the European tour it is carrying out with Klarna (the Swedish company specializing in installment payment services). Soon it will also reach capitals such as Paris, Rome or Berlin. In the store with a showroom concept, customers can see and try the items even if the purchase is made online and at a discount.
JAPAN
Sony reveals its new brand of gaming devices. The brand in Latin America presented its new INZONE for video games that promise to sharpen the senses and maximize playability, with 360 Spatial Sound technology. The new line will feature two new wireless hearing aids, the INZONE H9, with up to 32 hours of battery life 1 , and the INZONE H7, with up to 40 hours of battery life 2 , complemented by a wired version the INZONE H3. All three models are equipped with a flexible, tiltable boom microphone with Discord®-certified mute, allowing users to easily communicate with their teams in-game.