Microsoft has stopped producing all Xbox One consoles.
The decision is known now, but it was made months ago, just a short time after the American giant discontinued the Xbox One X and Xbox One S, just before the launch of the Xbox Series X.
Months later, it also quietly shut down the Xbox One at the end of 2020, and there was no statement on the matter.
All this time, retailers around the world have sold off-the-shelf stock, but they weren’t brand new anymore.
The news was published this Thursday, January 13 by The Verge and already travels the portals of the whole world.
As Cindy Walker, director of Product Marketing for Xbox consoles, told the media, production of all Xbox One consoles was halted in 2020 to “focus on the production of Xbox Series X / S.”
The news comes days after a report from Bloomberg assured that Sony had planned to stop producing the PS4 at the end of 2021, but that then the Japanese company changed its mind and, at least for now, will manufacture about 1 million PlayStation 4 this year.
Sony said production of the PS4s continues at its plants thanks to a lawsuit that has not stopped amid the dispute between both companies, Microsoft and Sony.
In early 2022, Phil Spencer, Executive Vice President of Gaming at Microsoft, said that there had been record sales of the Xbox Series X / S. He explained that the lack of stock was not related to the chips and their scarcity, but to a highly boosted demand.
Returning to Sony, marketinf’s strategy of going back and not discontinuing the PlayStation 4 aims to offer more alternatives to gamers who want to continue with the brand without having to invest in the cost of a PS5.
Surely the brand will want to attract players with the intergenerational releases that will arrive throughout 2022. On that list are games like Horizon Forbidden West and God of War: Ragnarok, both with versions available for PlayStation 5 and 4.