Microsoft’s acquisition process of Activision Blizzard has been burning stages fairly steadily in recent weeks. Without going any further, a couple of weeks ago we learned that Sony practically closed this acquisition, although it was clearly positioned against it, due to the possible monopoly that it could cause.
In this sense, Sony assured that no game could face Call of Duty in terms of direct competition, which caused the Japanese company to assure that Xbox could cause a possible monopoly. Now, just a few days later, we have learned that Microsoft responds to Sony on these accusations.
Microsoft responds to Sony for its accusations of possible monopoly by Call of Duty
As we have been able to know thanks to the transcript made by VGC From a document that those from Redmond sent to the Administrative Council for Economic Defense of Brazil, the company has spoken of some aspects in relation to Sony’s accusation, to the point of assuring that the Japanese company has blocked the arrival of games to Xbox Game Pass. However, what is really important about the document is that Microsoft responds to Sony regarding monopoly accusations for taking over a franchise like Call of Duty.
Stating that Call of Duty has a loyal following is a premise that does not follow from the conclusion that the game is a ‘category of games per se’… Sony’s own PlayStation, by the way, has an established base of gamers from loyal brand. Such a finding, however, does not lead to the conclusion that the PlayStation, or any branded product with loyal consumers, is a separate market from all other consoles. Extrapolating from such a finding to the extreme conclusion that Call of Duty is a ‘game category per se’ is simply unjustifiable under any quantitative or qualitative analysis.
In addition, as if that were not enough, Microsoft assures in its document that Sony’s concern regarding the exclusivity of Call of Duty has no basis, since it is ensured that the Activision Blizzard franchise will continue to be available to all PlayStation playerseven if the transaction eventually completes.
As surprising as Sony’s criticism of content exclusivity is, given that PlayStation’s entire strategy has been focused on exclusivity over the years, the reality is that Sony’s strategy retaining Activision Blizzard games by not distributing them to rival console stores would simply not be profitable for Microsoft.
And as if that were not enough, Microsoft responds to Sony by recalling that the accusations that the Japanese company is pouring out on those from Redmond is precisely the strategy that they themselves have been following since the arrival of the first PlayStation on the market, boosting the market for exclusive games .
Considering that exclusivity strategies have been at the core of Sony’s strategy to strengthen its presence in the games industry, and that Sony is a leader in the distribution of digital games, Sony’s concern about possible exclusivity of Activision content is inconsistent, to say the least… It only reveals, once again, the fear of an innovative business model that offers high-quality content at low cost to gamers, threatening a leadership that has been forged from a strategy focused on devices and exclusivity for years.
Therefore, it seems clear that the war is served in the purchase of Activision Blizzard by Xbox. Once the arguments of each of the companies have been made, all that remains is to wait to find out what decision the main regulatory bodies will take on this acquisition.