Fernando Salcido, the company’s product coordinator, explained in an interview that they had previously been making various technical adaptations to ensure that the product met the needs and demands of the Mexican market. In this way, they ensured that it was not simply “an imported product from China”, but that it had the necessary adjustments to meet local demands.
“In order to offer people in Mexico really useful products, we have worked on a regionalization strategy. We make sure to adjust our products to the operation of electricity in the country. This approach is the first key step to present a solid product and satisfy the market needs,” he added.
The brand has not given more details about its first electric model, but at a global level MG Motor has several alternatives that fit in the Mexican market such as the subcompact SUV ZS EVwhich is the completely electric version of the model that it already sells in the country, or the MG4 EVa compact crossover that competes with the Renault Megane E-Tech or the Volkswagen ID.3.
The path to electrification
At the end of April, the brand took its first step towards electromobility with the arrival of the plug-in hybrid version of HScalled eHS.
“That was the first step, but the one that follows will be stronger and more interesting… This year we will surely have a new member in the family, someone who will give us ‘electrical touches,'” said Fernando Salcido, company product coordinator, interview with Expansion.
The fully electric vehicle market in Mexico is on process of development. Throughout last year, 5,361 units were sold with this type of technology, which meant the 0.5% of total sales of automobiles in the country, according to figures from the Mexican Association of the Automotive Industry.
Some manufacturers have preferred to take their first steps in the field of hybrids, which represent a larger slice of total sales. Last year, 4,575 plug-in hybrids and 40,859 hybrids were marketed, which represented the 4.1% of the total placements.