It is no secret that the pandemic represented a challenge for the industries, a period of two years that served, among other things, to create strategies aimed at a new consumer that arrived with the global health emergency.
Times change constantly, every minute and every second. No one is safe from changes. Alejandro Jodorowsky said that “If you stop the change, time runs out.”
Today, June 2022, we are not the same as we were in March 2020, much less those of December 2019. Life and, with it, time have brought us the gift of change, albeit with a dose of raw reality.
The scenario, however, seems broader in terms of growth opportunities, especially for companies that have been positioned in the market for years.
Since its arrival in Mexico, MG Motora British brand with almost 100 years in the industry, has managed to establish an important boom in a country that, although it represents a great springboard for brands, has an interesting market.
From the outset, MG Motor continues to consolidate its brand in Mexico with five models that participate in the most competitive segments of the market: the MG 5 sedans, MG GT, and the ZS, HS and RX8 SUVs.
Additionally, highlights the “Lucky 7” guarantee, which aims to offer a better customer experience within its 7-year guarantee, granting a 50 percent discount in stolen parts and installation, focusing on the safety of Mexican consumers.
On the other hand, as an OEM, the brand is already part of the TOP 10 in the industry, becoming a clear benchmark at a global level.
Without a doubt, this period of reactivations has not been easy, especially when, for sure, it is not known what the future of Covid-19 will be, although it remains without the same danger as in 2020, it is still in force and anything it could happen.
Being prepared even seems like a fragile measure; rather, what is expected of industries is a kind of reset: renew or die.
For this 2022, MG Motor foresees even greater growth and, above all, brand strengthening, which is why they will seek to double their market share, cover 100 percent of the Mexican territory, among other strategies.
Undoubtedly, this year is, for various industries, the turning point towards a much more open panorama and consolidation, just as the brand of British origin will be looking for with advances and technological developments in the most representative segments of Mexico, with products that adapt, understand and satisfy the needs of the Mexican.
Since 1924, MG Motor has been one of the most prestigious brands in the automotive industryand from 2007, a point of inflection and change arrived at SAIC Motor’s side, injecting technology, sustainability and vanguard into each MG product and service.
And it is that reality dictates that the post-pandemic must be faced by industries with creativity and looking towards change, so essential for brand experiences and, above all, for those consumers who are looking for something different.
