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Direct sales have been consolidated in Mexico due to the opportunity to create experiences based on products.
Many platforms have migrated their content to schemes that help us understand the market.
Like Avon, there are options that have scaled the market in entrepreneurship within direct sales.
The direct sale Through catalogs, it has been widely consolidated in the Mexican market with fascinating schemes, which speak to us in numbers of the opportunity offered by this scenario led by brands such as Avon, Betterwareamong other.
In studies as “Latin America Retail Real Estate Snapshot” realized that in Latin America, out-of-store sales formats represented three percent of overall sales in the region.
“Retail sales in stores in Latin America represent 93 percent of all sales in the sector. By contrast, omnichannel and pure-play account for just two percent each. The value of retail sales in Latin America is expected to reach more than one billion dollars by 2022,” he explained. Statista by exclusively presenting the previous study to platform subscribers.
direct sales grows
Mexico is one of the markets with the greatest activity in direct sales and the capacity of this segment allows brands to become more and more involved in the market through third parties, who find in this medium a channel for entrepreneurship and income diversification.
“We have witnessed the opportunities that this activity offers many women and their families where direct sales provide an alternative and contribute to the growth of women through a business model with which, thanks to relationships, they can obtain stability. finances, the possibility of giving their families a comfortable lifestyle full of opportunities to develop in a competitive modern world”, argued Alexander LemosGeneral Manager of Avon Mexico in his participation in the discussion “The significance of direct sales in the economic and social development of women.”
At this event, Avon revealed figures that in Mexico it participates in three percent of direct sales and the most important thing is that this activity has generated up to 102 billion pesos at the end of 2021.
This case is important to take into account because it gives us an idea of how valuable entrepreneurship has become in the market through activities that give consumers strategic roles in the market.