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Ana Noriega, Chief Creative Officer at FCB Mexico and Diego Wallach, Chief Creative Officer at Publicis WW Mexico were selected in this edition to qualify the best creative pieces.
The work of this year’s jury will reflect the diversity with which it has sought to demonstrate the evolution of the industry.
The Cannes Lions Festival starts on June 20, so it is essential at this time to qualify the best pieces.
Cannes will be the venue for the advertising festival for the second time with a digital transmission, which seeks a hybrid scope of the event.
Ana NoriegaChief Creative Officer at FCB Mexico and Diego WallachChief Creative Officer of Publicis WW Mexico, are the creatives who added Mexico to the Cannes Lions 2022 jury.
The presence of Mexicans is part of the strategy of the CEO of Lions, simon cookwho explained in a statement that the diversity of qualifying minds is a reflection of the state of advertising in the world.
The festival of Cannes Lions begins next June 20 and in the run-up to this important date, the jurors They will have to evaluate pieces together with executives from brands such as Ford, Frito-Lay, Peloton, Riot Games, Kansas City Chiefs, Salesforce, WeTransfer, AB InBev, Adobe, Apple, Disney, Doconomy, GSK, Mars Wrigley, Mastercard, Pepsico, Red Bull, The New York Times and Unilever.
Mexico secures places in Cannes
Mexico secured its first places at the 2022 Cannes Lions Festival, after the selection of two creatives who will be rating pieces from around the world, with a rating strategy that for the first time includes managers from the Ford, Frito-Lay, Peloton, Riot Games, Kansas City Chiefs, Salesforce and WeTransfer brands.
The evaluation of the pieces will be done in an unprecedented edition, since it is the first time that it has been carried out in a hybrid way, in response to two years of contingency that hit the world and that had an effect never before expected in the creative industry.
The Mexicans selected
Ana Noriega and Diego Wallach will have to qualify within an edition that premieres metals to reward the recently launched category of Creative B2B Lionsplus there are new parameters, to evaluate pieces in the Creative Commerce Lions and Media Lions categories.
Merca2.0 has requested interviews with the jury selected Mexican, but due to agenda issues they have not materialized. Waiting to publish them, be sure to follow the coverage of the Festival, which Merca2.0 does not lose sight of.
The pieces that go to Cannes
Mexico is, together with Colombia, Argentina and Peru, one of the Latin American nations with the greatest number of awards within this Festival and the exercise to achieve it has not been easy, on the contrary, it reveals the complexity of carrying out a meeting that has survived to contingency and that does not intend to disappoint the participants in this edition.
In this medium we have already reported that pieces of the agencies gut Y We Believers They have already registered pieces to be at this festival, hand in hand with the Michelob Ultra and Burger King brands, respectively.
A long-awaited edition
The 2022 edition of the Cannes Lions Festival has an important mission and the interest it has managed to reflect, after two years in which it gave up its traditional event model due to a health contingency, establishes a key mission in the market, which is that of revaluing events and understanding what is worth these days to guarantee their celebration.
The progress in the events industry after the health contingency that hit the world and has given more energy to carry out these events that do not disappoint, on the contrary, they promise new experiences.
Enclosures reviving
The venues have given space to new dynamics of organizing events, which to this day continue to reveal an interesting point and it is the innovation with which they have managed to scale their attention in the market.
The fact that the Cannes Lions Festival is being held again on its premises sends an important message to the industry that is not wasted, on the contrary, it reminds us that it is valuable to understand the market and in what areas it can be work, to achieve experiences that do not disappoint.