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After the arrival of the pandemic, it is known that eCommerce grew significantly, becoming more than just a trend, but an essential strategy.
AMVO data reflects that eCommerce, in 2021, grew by 27 percent and generated revenues of 401 billion pesos.
Grupo Bimbo arrived on TikTok last March and, as part of its contents, it gives samples of some products that are made in Brazil and shares experiences with Internet users.
The present dictates that, in terms of social networks, TikTok has earned a privileged place among Internet users; a platform that, in just five years since its foundation (2016), managed to exceed one billion monthly active users.
Their numbers endorse it and, in addition, the strategic alliances it has made with different platforms (such as Vimeo) to support content creators who, likewise, have experienced significant growth in recent years.
Of course, in the range of social networks, TikTok, as we have seen, has become a great space to share practically all kinds of ideas and where creativity, in many cases, comes to the fore.
In the end, each brand/company or content creator has its own logo and, in this context, the strategies are different, but they fulfill the same objective: to reach an audience that, today, numbers one billion.
Bimbo knows this and, for a few months, he began to be active in what, for some specialists, is the most popular social network at the moment: TikTok.
Until now, @grupo_bimbo has just over nine thousand followers and an accumulated 35 thousand “Likes” among all its contentsin which it shares various types of experiences, such as its offices in countries such as Colombia, India and even Argentina.
Now, following the line of its content, a group of Mexican collaborators decided to try some of Bimbo Brasil’s most popular products, a video that has surprised several Internet users who follow the company’s account.
@Bimbo group
@Bimbo group
“That first thing they try looks delicious, are they going to bring it to Mexico?”; “The first one that looks like Gansito or individual Submarino sees that he is hot”; “I hope they bring some of these products to Mexico”; “The first product would be great to be able to test it”; “I want to try them all”; are some of the reactions that have been deposited in the comment box.
Today, as we know, platforms like Instagram, Facebook, YouTube and, of course, TikTok are an important part of brand strategies to call consumers.
Let us remember that one of the great effects after the arrival of the pandemic was the growth of eCommerce or electronic commerce, which, although it is not a novelty, did gain greater relevance with the hasty digitization process that was experienced as of 2020 .
In accordance with data from the Mexican Association of Online Sales (AMVO)online commerce had a growth of 27 percent compared to 2021, generating revenues of 401 billion pesos.
From this perspective, then, it is not surprising that brands are now beginning to look towards social networks in order to integrate them into their marketing strategies. marketing to thereby reach a new audience that, ultimately, shows greater interest in this type of platform.