Mexican wine manufacturers prepare the 33rd edition of the Harvest Festival in Baja California, northern Mexico, with which they expect to increase wine production by 20% by the end of 2023affirmed the president of the Comité Provino, Mauricio Cantú.
The leader of the main association of wine producers in the country explained that this increase is due to a better rainy season, what benefits the grape harvestwith which these drinks are made.
According to data from the Comité Provino, responsible for 75% of the wine production in the country, production could reach almost 5 million boxes by the end of the yearafter in 2022, the wine industry registered 4 million boxes, equivalent to almost 40 million liters of wine.
Cantú also mentioned that the average per capita consumption of wine among Mexicans is located at 1.2 liters per year, while the planting area reached 4,500 hectares this year.
To celebrate the start of a new season of wine productionBaja California producers will carry out the thirty-third edition of the Harvest Festivalto be held from June 29 to August 26.
According to the Undersecretary of Tourism for the border state of Baja California, José de Jesús Quiñones, It is expected that this edition will attract up to 7% more resources from its visitorsfrom the 800 million pesos (about 46.8 million dollars) that the most important wine festival in the country received last year.
He also detailed that per tourist, a per capita expenditure of 4,000 pesos is estimated (234 dollars) daily, which includes services associated with the event, such as the cost of entry, lodging, transportation and food, not including the flight or means of arrival.
Regarding the estimate of attendees, the Mexican official expected up to 120,000 visitors to arrive, of which it is estimated that 30% correspond to foreignerswho will be able to enjoy more than 30 activities.
Quiñones also highlighted that, to receive all the visitors of the Harvest Festival, with which the new cycle of wines begins, there will be 3,600 hotel and motel rooms.
He also explained that the variety from the border state in northern Mexico comes from seven wine valleys in Ensenada and Tecate, both towns in the state of Baja California.
EFE International news agency based in Madrid and present in more than 110 countries.