In this way, viable prospects are channeled to sales.
And to make sure that the person requesting information about a house or real estate development is not a teenager, a person who is gambling or a fraud, the Cliengo chatbot, the company that provides this technology, asks for the social security number and the date of birth.
Andrés Snitcofsky, CEO of Cliengo, said that observing the conversations that the bot has with users is another way to avoid possible jokes or fraud.
“With the analysis of this information, visible in the reports, you can better understand the audience, how they express themselves and what their intentions are. Likewise, Grupo Herso can qualify the contact to continue educating the chatbot and improve its learning and performance” , commented.
The use of digital tools allows real estate agents to give immediate attention when a potential buyer enters the website, especially on weekends when traffic increases significantly.
Once the profiling has been generated, the commercial team provides the necessary follow-up, which in many cases results in a sale being closed before 30 days, Fuente Díaz assured.
It is estimated that each month, approximately 5 million people carry out more than 50 million searches online with the intention of buying a property, which represents a challenge for developers to attend to those thousands of queries.
While chatbots represent up to 25% of a developer’s total home sales.