Mexican companies are increasingly concerned about Privacy, data personal Y cyber security concerned, thus increasing its investments in these areas to improve the user experience.
The evolution of technologies and the creation of the digital consumer has caused it to be increasingly exposed to different complications in which its “integrity virtual” is involved, especially in terms of the protection of your data refers, since today these are requested through an endless number of platforms, either to buy, sell or simply browse the internet and enjoy the different services digital.
Nowadays it has become relatively difficult to find a platform that does not ask its users to obtain some of their general browsing data, such as their history and cookies, as well as other more specific ones, such as name, email, cards and the rest; in part, some of these are requested to be able to know the characteristics of the users and to be able to segment them to offer them some advertisements that could be of interest to them, while some others are requested to later be used in favor of the brands for their marketing strategies. e-mail marketing, or even sell them.
There are endless reasons why digital platforms request the data personal to users, who mostly give in to them without really being aware of it, because they do not usually read the notices when entering the respective websites.
According to the research carried out by the Organization of Consumers and Users (OCU) on the experience of users in the management of privacy by Internet companies, services and administrations, in a survey of 529 subjects, 9 out of 10 recognized that they do not read the general terms and conditions of internet servicesamong them, the terms from Privacyas well as the use and transfer of personal data.
Among the main reasons why this happens, 79 percent of the respondents mention that basically accepting these terms is mandatory to be able to use these services, while 69 percent are not worried about giving in to this data.
Similarly, the OCU mentions that at least 70 percent of consumers find it difficult to restrict data access to third parties, so practically giving up data is quite complicated for today’s users.
Although companies obtain this type of specific data (and sometimes not so specific), the same study mentions that users do not feel that the data requested has anything to do with the product or service requested; Likewise, 64 percent of them think that these should be remunerated financially.
It remains to consider a weakness in terms of data collection, the issue of cyber security. If companies do not have the necessary digital security infrastructure, they can expose users’ personal data, causing them to be victims of cybercrimea reality quite famous during the pandemic.
According to the World Economic Forum (WEF), during the Covid-19 pandemic, where millions of people were forced to adopt the digital world, there was a considerable increase in the number of cybercrime refers, since the cyber attacks increased by 151 percent, mainly among small and medium-sized companies, raising concerns about data obtained on digital platforms, as well as e-commerce platforms.
The data collection by the Business mexican towards users is indisputable; however, more and more brands are in favor of safeguarding the integrity of these, through some considerable monetary investments in favor of the privacy and security of personal data.
According to the Cisco Data Privacy Report, which analyzes responses to interviews with 4,900 data security and privacy professionals in 27 countries around the world, Business mexican made investments of 2.3 million dollars on average, aimed at improving the Privacy and the protection of personal data in users.
This event would have been presented mainly because they have realized that this concept generates value for them, since, according to the same report of Ciscohalf of the professionals mention that their companies obtained a return of investment in privacy of more than 100 percent; In the same way, the companies of the different countries, are confident that the Privacy It is already an integral part of your culture and that in this way they manage to connect in a better way with their clients, since, if they do not protect their data, then there will be a smaller number of consumers due to lack of trust.
Due to this, the director of relations with the government of Cisco for Latin America, Mario de la Cruz, highlights some characteristics of the document, since some companies, despite admitting privacy as a critical factor in their business, are also aware that cybersecurity risks are always present.
“Organizations are understanding that they have a responsibility to ethically treat the personal information of their users, they are allocating greater investments to it, because they are seeing returns on investment. It’s not that it’s fully resolved, but there is an understanding that data should be treated ethically.”
“Yes, it is very important that there is transparency on the part of organizations when there is a security breach. Without a doubt, this is an element of transparency and it is a fundamental element that should be in all legislation, not just in the Mexican one,” Mario de la Cruz mentions according to local media.
The fact that trademarks are in favor of protection and with greater responsibility towards the treatment of personal data of usersimproves its perception in the mind of the consumer, causing a greater brand value, the preference of Internet users and due recognition as a company in favor of the cyber security, thus enhancing its digital services. The consumer digital is becoming increasingly demanding and cautious, seeking to protect its data personal to avoid being one more victim of the cybercrime.