- Index hide1 The name of Ferrari slipped into social networks after Mesut Özil announced his retirement from football.2 Today, social networks, in addition to being a space for interaction, function as authentic positioning platforms for brands.
Today, Mesut Özil, a German soccer player of Turkish descent, announced his retirement, but it happened on social networks that began to associate him with Enzo Ferrari, the founder of Scuderia Ferrari.
For some time now, it has been clear that social networks play an essential role in people’s habits, especially when it comes to socializing and creating friendships with various users around the world.
On the other hand, these platforms have helped brands have a more direct relationship with their consumers, regardless of whether they are companies, artists, influencers and even athletes.
And it is that, in addition, each of the networks available in the market work as authentic positioning platforms, which is why more and more people talk about the relevance of these spaces for brands that seek, above all, to connect with their audience. .
To mention an example, today, Cristiano Ronaldo is the footballer with the most followers on Instagram (more than 500 million) and is, in turn, the “influencer” who charges the most for a post on said social network. It is estimated that the Portuguese charges $1.6 million for uploading an image to your profile with a product of a certain brand.
In this sense, according to figures from the British company HopperHQthe former “number 7” of Manchester United came to top the list of Instagram Richlist 2021.
Mesut Özil, ex of Real Madrid, retires and in networks they name him the “owner of Ferrari”
Today, the spectrum of social networks already has more than four and a half billion Internet users, of which close to three billion are adhered to Facebook; more than two billion on WhatsApp; 1.7 billion are located on TikTok; and 1.2 billion are on Instagram.
It is because of all this data that social networks today represent a large space for interaction that brands can take advantage of, especially those that seek to reach a larger audience.
We can see an example with what happened today, where the German soccer player Mesut Özil, a former player for Real Madrid and Arsenal in England, announced his retirement from the fields after 17 years of playing soccer professionally.
Thank you ?? pic.twitter.com/Aqr4pB5SI2
— Mesut Özil (@M10) March 22, 2023
However, after announcing his retirement, Mesut Özil has been compared on social media to Ferrari owner Enzo Ferrari, who died in August 1988, while the former Real Madrid player was born the same year.
And it is that, according to what has been shared, there are those who say that “Ferrari embodied in Özil” due to the great resemblance between the two personalities.
Be that as it may, the discussion was viral enough so that, for a moment, Ferrari was placed in the main trends on social networks.
Enzo Ferrari died in 1988 and Ozil was born in 1988. Coincidence? ????
— Marlon Nascimento (@nwjesus1) March 23, 2023
Enzo Ferrari reincarnated as Ozil?????
—Alan (@WalterAlan36) March 23, 2023
Ozil retired today and I confirm that he is more similar to the creator of Ferrari than I remembered pic.twitter.com/csrCkNlIhj
— mica (@notmiiica) March 22, 2023