The most recognizable symbol of Mercedes-Benz was registered in 1909.
The shield with the three-pointed star contains a curious story.
The car brand has been in the market for 135 years.
Collaborations between brands is a good way to position your name in the minds of new consumers. With that in mind, German automaker Mercedes-Benz developed a unique collaboration with 20th Century Studios and the Avatar film franchise.
It is well known that in the marketing industry there are many strategies that brands and companies use to promote their name, One of these is collaboration or co-marketing, which as defined by HubSpot, is an action undertaken by two companies where they work with each other with promotional efforts. to incentivize a co-branded or co-branded offer.
For its part, Business2 Community highlights that the alliance is between organizations with similar audiences and that in particular the work focuses on developing marketing content and collaborative strategies.
mercedes benz and avatar
Following the theatrical release of the new Avatar sequel, the German car manufacturer Mercedes-Benz has decided to develop a unique collaboration with 20th Century Studios.
The result of this collaboration has been a campaign with themes of technology, innovation, sustainability and mobility of the future, where the two companies want to show the futuristic side of Mercedes vehicles, with special interest in being more ecological.
It was learned that for this transformation announcement Mercedes joined Avatar to share the message “the Earth is our Pandora”, and there must be a greater focus on sustainability, respect and global community.
Given this, Bettina Fetzer, VP of communications and marketing at Mercedes-Benz, assured in a press release that “aBy highlighting the fusion of bionic design and technology, the campaign message aims to strengthen the importance of the union and coexistence of humanity and nature.”
According to the brand, the campaign will be launched in the main markets where Mercedes-Benz operates and includes actions on television, cinema, social networks and digital channels.
Joint promotion campaign starts this week and is another milestone in the collaboration between Mercedes-Benz and the creators of Avatar: The Way of Water.
The campaign will be launched in the main markets where Mercedes-Benz operates and includes actions on television, cinema, social media and digital channels.
It is not the first marketing collaboration between two brands, as in recent months this type of strategy has been very popular, As an example on the occasion of the Christmas dates, Adidas collaborated with the iconic film character of The Grinch, by creating creative tennis shoes.
The model is ‘Forum Low’ which, through its green tones, reminds us of the famous Christmas story that this time will put an end to the villain of Whoville.
The sneakers that the sports brand launched are made of suede that simulates the plush skin of the character we know, in addition, both the red details and the eyes that protrude from the tongue give the shoe the perfect touch.
Finally, these types of collaborations where brands achieve a large increase in their consumers are becoming more normal.
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