Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; For this reason, Merca2.0 allows you to obtain the best information of the moment in order to always be one step ahead.
Mexico
Mercado Libre strengthens messaging in Hot Sale 2022. The eCommerce giant will use freelance couriers and electric cars in one of the biggest discount events for brands. In this Hot Sale, the company plans to strengthen its courier payroll and support its base of workers in the last mile, as well as the Extra Shipping Market service in order to deliver packages on time and cover more areas of the country.
TAG Airlines strengthens Mayan Region. The airline TAG Airlines seeks to connect Guatemala with Mexico through a new route between Tuxtla Gutiérrez and the Guatemalan capital. The brand, with 60 years of history, will promote economic development between both countries through tourist trips to the so-called Mayan Region with weekly frequencies and competitive rates. The expansion of operations of the airline brand, in the south and southeast of Mexico, will generate an image in emblematic areas such as the traditional city of Antigua and the emblematic Tikal, in Guatemala, as well as the Sumidero Canyon or San Cristóbal de las Casas, in Mexico. .
Brands agree on a sustainability plan. During the first “Summit of Sustainability towards a Regenerative Company”, CHEP, Bimbo group, The real, Nestle Y PepsiCo joined forces to explore initiatives that promote environmental actions and favor the circular economy not only in Mexico, but in all the countries in which they operate. This, they said, through waste utilization strategies, ecosystem conservation and responsible sourcing with deforestation-free supply chains.
They extend Uber Moto service. The company will seek to strengthen the shared ride service through motorcycles in 2022, with which it came in the midst of a pandemic to offer more affordable and faster transfers than an UberX. For now, Uber Moto is only available in eight cities and municipalities in Mexico: Cuernavaca, Culiacán, Mazatlán, Morelia, Naucalpan, Nezahualcóyotl, Tlalnepantla, and Toluca.
Colombia
Juan Valdez grows payment opportunities. Juan Valdez, the Colombian coffee brand, joined Mercado Pago’s digital strategy to add value to the brand and expand its customer base through online payments. In addition to its expansion of physical stores, the Latin company reported that in 2022 it will seek to build an ecosystem of payment solutions for both large and small businesses and consumers.
Crepes & Waffles improves solution at home. The leading food chain in Colombia decided to create its own ecosystem of homes in the foodtech sector, expanding its offer and enabling several fleets of electric motorcycles so that its employees can dispatch orders. The restaurant Crepes & Waffles launched a system that identifies – according to the address where the person is – which is the closest point to serve the consumer, validating the availability of the dish and the internal operating processes, from inventory, kitchen, accounting and payment.
USA
eBay enlists physical shoe store. Los Angeles will host Wear ‘Em Out, a physical tennis-only venue featuring exclusive editions of the season’s best styles and collectibles, including the Jordan 1 Retro High OG Patent Bred and the Yeezy Boost 700 Wave Runner. The new eBay store plans to encourage sneaker fans to put on their new purchases immediately, as doing so will earn them an additional discount.
Amazon tests express delivery. The world’s largest e-commerce store is piloting a new shipping program that leverages its network of Flex Gig Economy drivers to bring same-day delivery to consumers from shopping malls in Las Vegas, Virginia and Texas. Those who want their product immediately order it from Amazon.com retailers and, as available, it is delivered by a local driver.