Mercado Libre presents for the first time a campaign to promote products of Mexican biodiversity, “Biomes of Latin America at a click”. This first edition will bring together nearly 1,500 sustainable articles made by producers who contribute to the valorization and preservation of two Mexican biomes: the Temperate Forest of Oaxaca and Chiapas.
In association with Fundación Avina and Fundación Giral, Mercado Libre wants to connect consumers with producers of socio-biodiversity, facilitating the online purchase of products that generate income for local populations and preserving the biomes where they are found. On the page created exclusively for the campaign, users will have access to food, fashion, decoration and handicraft items.
It is the first year that different organizations of Mexican biodiversity producers join Mercado Libre to boost their sales. Hand in hand with Fundación Avina as an ally for territorial articulation, the initiative reaches Mexico, reaching more than 4,500 producers in the Temperate Forest biomes of Oaxaca and Chiapas. In addition to the commercial campaign, the program offers more than 20 hours of training in sales, commercial strategy, logistics and digital marketing. The organizations also receive personalized and group mentoring from specialists from Mercado Libre and Fundación Giral, as well as visibility in the sustainable products section, among other benefits.
“By strengthening the commercial strategy and giving visibility to these businesses, we seek to promote the conversation about the importance of protecting the iconic biomes of our region, while contributing to the development of the communities that live and work there”, highlights Guadalupe Marín, Director of Sustainability of Mercado Libre.
“We want to integrate the knowledge of the territory that generates wealth and environmental protection, with that of Mercado Libre in marketing and logistics to enhance the positive impact of these producers, often unknown to the country’s population.”
By the side of Avina Foundationcontributes to the program by supporting the generation and consolidation of bonds of trust with organizations and seeks to scale its scope and impact. Gabriela Sbarra and Florencia Iacopetti, co-Directors of the Alliance, They complement: “One of the strengths of the program is the digital inclusion of organizations in the territory, understanding that the digital channel, due to its growth and potential, brings the producer closer to the consumer”. And they add: “the Mercado Libre marketplace shortens the marketing chain, democratizes access and puts them on equal terms with the market.”
With the growth of electronic commerce, digital inclusion has become extremely relevant and necessary to guarantee the generation of income for entrepreneurs.
Guadalupe Marín, Director of Sustainability at Mercado Libre.
“With these types of initiatives, Mercado Libre puts its ecosystem at the service of these producers, becoming an important ally for the digitalization of businesses and to guarantee competitive prices and delivery times,” says Marín.
Currently, they add from the Avina Foundation, these producers only market a small percentage of their products through the online channel, but “from the medium-term accompaniment of this program, that figure could grow exponentially.”
Among the different organizations participating in this year’s campaign are YOMOLA’TEL, Comon Yaj Noptic, Corazón Verde, Café Gourmet Sierra Azul, Quali Corporación Proteína Americana, Agroproductos Ecológicos de México, Indigenous Communities of the Simojovel de Allende Region, La Organization & Organic Coffee, Unión Majomut, Finca Triunfo Verde, Society of Organic Producers of the Lacandona Jungle, Jun Pajal O’tanil, Chabtic, Bats Il Maya, Café Metik, Paschilil Antsetik, Mujeres Sembrando la Vida, Jolom Mayaetik and Kux Lejal.
With this campaign, Mercado Libre promotes its purpose of democratizing electronic commerce as a relevant part of its sustainability strategy, by supporting the digital inclusion of entrepreneurs with a positive impact. The program is also present in Brazil and Mexico, impacting a total of more than 24,000 producers from seven iconic biomes in our region.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.