The market for the sale of online products has become a very important one, due to the influence that this channel has reached.
Amazon is undoubtedly a key market in the market and it is thanks to the offer it has.
The sale of books both on Amazon and on other platforms has made this product a very relevant one.
Selling books has been the greatest strength of Amazon and now the commercial proposal with which he has even managed to create an award for the best novel in Mexico, so Merca2.0 chatted with Jose Zazueta, Book Category Leader on this platform, to know all the details of one of the most popular sections in the online commerce market in the world.
Merca2.0 – Sell books in Mexico and in contingency, what numbers were registered that we should know during these months that we have lived?
José Zazueta – The pandemic was a watershed in all sectors and the sale of books was no exception. The confinement made all of us change our consumption habits and the way in which we sought to entertain and inform ourselves. However, at Amazon we have a great advantage, because while many sectors closed or stopped their operations, we did not stop selling for a single day, so people could continue to get books and many other products through Amazon.com .mx.
Something that many industries have noticed is that consumers have experienced changes in habits and consumption rituals during the pandemic. The habit of reading has registered some changes in this regard.
Various studies indicate that people have been able to dedicate more time to their hobbies or hobbies, and reading generally registered an increase. It is said that there was an increase of 4 percent compared to previous years in terms of people who considered themselves “frequent readers”, and the average daily reading time, went from 47 minutes before the pandemic, to 71 minutes during this time of confinement, according to a survey by the Conecta Research consultation.
For its part, INEGI points out that the reading population of books in digital format increased from 7.3 to 12.3 percent in recent months. This is undoubtedly a positive trend for us because we can continue to be present in the lives of our customers, with a catalog of millions of titles and with many offers and promotions that allow Amazon.com.mx users to maintain their reading habits. no need to search for the book on the physical shelf.
Merca2.0 – One of the great weapons of Amazon’s book category is its affiliate program, how have you adapted this program to the country and what have you learned in the time you have been operating it?
JZ – The Amazon affiliate program is a great opportunity for our customers to generate some additional income through the sale of products through links generated specifically for them.
At Amazon we are obsessed with bringing books closer to readers, as well as boosting the publishing industry, that is why we constantly generate great offers and promotions within Amazon.com.mx so that readers can get the books they crave at affordable prices. and even the door of his house.
JZ – Amazon’s self-publishing program, Kindle Direct Publishing, is a great opportunity for new authors who seek to publicize their works independently since, quickly and easily through our page they can sell their books in the store Kindle to readers around the world.
Additionally, we have other benefits such as that authors maintain control of their rights and select their own prices, in addition to being able to make changes to their book at any time, something that in other publishing media would take enormous efforts, or not at all. could be done.
The self-publishing tool is very intuitive, and allows authors not only to publish, but to keep track of their sales and generate automated reports. All this is accessible from: https://kdp.amazon.com/es_ES
Today, the most successful self-published books in the Kindle store are:
Am I a Zombie ?: 9 steps to overcome the undead state – Bernando Pérez
Learn to set limits – Liliana Cornejo
The secrets of Veka Life – Veruska Gómez
One property a year does not hurt – Carlos Devis
Merca2.0 – Amazon recently launched an award for the best novel, why was this genre the first and when will we see an award for the chronicle, one of the genres most present in the Latin American market or other genres?
JZ – The First Novel Award is one of Amazon’s main initiatives to promote the reading and talent of emerging Mexican writers. Nevertheless, is not the only one. We also have the Amazon Storyteller Literary Award, which is not limited only to the novel genre, but is open to all genres.
Amazon was born 27 years ago just like a bookstore, so one of our main objectives as companies is to bring consumers closer to reading, and we will continue to promote, in addition to reading, also literary creation.
For this particular Prize, we decided to make it a Novel because it is a genre in which Mexican authors have historically developed a lot of creativity, and it is at the same time a resource for expressing the feeling of current times through narrative. Mexico is a country of great novelists, and we are very enthusiastic about helping to cultivate the talent of great writers. For this we bring together writers who are a reference in this genre to form the Jury: Guadalupe Nettel, Elmer Mendoza and Laia Jufresa, personalities from the literary world of great trajectory and international prestige.
This Award is here to stay: it will continue in force for the next few years, a strategy to which the Secretariats of Culture of different entities are added, since in 2022 the state of Tabasco will host the award, later Coahuila in 2023 and Chiapas in 2024.
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