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Corona is one of the largest advertisers in Mexico, where it has established itself with valuable proposals from agencies such as Mediacom Mexico.
Creative action has become key today, especially when it is awarded at the Cannes Lions Festival.
Throughout all these years we have witnessed important changes in the innovation with which campaigns are presented, especially due to the value that is played in the management of ideas of these pieces.
mediacom won a Silver Lion and a Bronze Lion at the start of the Festival of Cannes Lionswhich celebrates its 2022 edition and on its first day awarded campaigns in the Pharma, Health and Wellness, Radio and Audio, Print and Publishing and Outdoor categories.
The triumph of mediacom It is like “media” in the piece that We Believers did for Corona under the name “Native Sportscasters”, an original campaign that reminds us of the value of managing ideas in the market.
The audacity of this piece is due, in particular, to the creative capacity with which it managed to innovate before the consumer and, most valuablely, to understand what is correct and what should be reconsidered when creating ideas for a brand.
We Believers entered the piece in the Radio and Audio category, where it won silver and bronze.
The audacity of this piece is due, in particular, to the creative capacity with which it managed to innovate before the consumer and, most valuablely, to understand what is correct and what should be reconsidered when creating ideas for a brand.
The progress of Mexico with Mediacom, which participated as Media in the campaign that We Believers did for Coronaalso patents a very interesting element and is an opportunity to collaborate that opens up in creativity, where agencies resort to this armed arm to stand out before the consumer and conquer their interest.
All this exercise is possible again in the 2022 edition of the Festival, which this year he covers Merca2.0 in personto bring you all the details of the meeting in which Corona reveals the main challenge, which is to innovate before the consumer and do it as the great advertiser that it has become in the market.
The campaign with which Mediacom won as Media of We Believers had a very valuable creative axis and that is that it took advantage of the radio signal, which is one of the most present in remote communities of Mexico, to broadcast a soccer match in their language , which is one of the most attractive sports in the country.
In the piece, a basic creative principle is fulfilled in any winning campaign and that is to bet on simplicity as armor to play a tremendously effective piece.
From this angle it is interesting to discover the value that creatives are giving to the management of ideas today, especially in a Festival where it seems that everything has been seen, the consumer continues to be surprised.
