McDonald’s will give away books to children in Spain
In Spain, McDonald’s is celebrating, as it is the fifth anniversary of the launch of its Happy Meal Readers program with which this brand seeks to promote reading in the day-to-day life of boys and girls. McDonald’s will give away a book to everyone who buys a Happy Meal menu at one of its more than 500 locations throughout the country. It is estimated that the brand gives away around 144 thousand copies.
Since this initiative began, McDonald’s has distributed almost eight million books in Spain.
Paloma Cabral, Corporate Director of McDonald’s Spain, explained the commitment of this program, “we intend to contribute to the learning and promotion of reading among the little ones as a moment of family fun, giving them the opportunity to discover new worlds, cultures and fascinating stories that motivate them to achieve their own goals.”
Oxxo recognizes PlayDoIt as the best product on its platform
Oxxo recognized PlayDoIt for Innovation in Financial Products, after the alliance between Oxxo stores and the Mexican sports betting house finalized at the end of 2022, and it is that thanks to this agreement players who win through PlayDoIt can collect up to 3 thousand pesos per event, which they can do in any of the more than 20,000 Oxxo stores in the country. In the same way, the player can choose Oxxo Pay to make a deposit to his game account.
Roberto Müller, Financial Director at PlayDoIt, said “PlayDoIt is the safest online gaming house in Mexico. For this reason, it seems important to us to increase the payment ecosystem and doing it hand in hand with the most important retailer in Mexico is proof of this. We want people to take their hobby to a safe, close and accessible space”.
According to data from the Global Sports Betting Market, the Latin American market will be the one with the greatest expansion in the coming years, since for now only 8 percent of the value produced by the industry worldwide is concentrated in this region.
Auronix turns 29
Auronix, a company that has been a benchmark for innovation and the creation of solutions that positively impact and simplify people’s lives, celebrates 29 years of being an ally of Mexican companies.
“Auronix is a company that works with the objective that organizations, from instant messages, serve, sell, attract and transact in an easy and human way. Our goal is for brands to interact through extraordinary experiences that are created every time they connect with their users”, Martín Urrutia, co-CEO of Auronix
This year Auronix will continue to drive the creation of extraordinary conversational experiences primarily in companies in the sectors of retail and financial, allowing them to get to know their users better and personalize the experience to gain higher levels of loyalty, increase sales and/or purchases of services, improve customer service and raise satisfaction scores, thanks to the creation of a positive impact. in it customer journey of consumers.
“The sound of Deer&Beer” for Jägermeister
The Juju presents “The Sound of Deer&Beer” for Jägermeister, with this campaign he managed to transform the pairing of these two drinks into a song. In many countries, the sweetness of Jägermeister is often combined with the bitterness of a glass of cold beer, a combination that inspired Ana Rizo and Billy Mendrix, guitarists from the alternative scene in Mexico.
Humberto Polar CCO & Partner of The Juju Mexico commented on the project: “The challenge of transmitting sensations in advertising for alcoholic beverages, with the restrictions of our market, led us to look beyond the obvious and we found this path. We are very proud of this idea that above all shows how to enjoy a product and sell it. In this case, two. The spot can already be seen on the social networks of Jägermeister México.
