Keeping informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; For this reason, Merca2.0 allows you to obtain the best information to always be one step ahead.
UNITED STATES
Kingston celebrates 35 years of leadership. Reaching 35 years is easy, if it is about counting time, but if the objective is to talk about passion, quality and guarantee, it is not. Kingston Technology commemorates 35 years of leadership and permanence in the technology market and celebrates how its solutions enhance the lives of people, society and companies in today’s ultra-connected world. From homes to offices to the cloud, Kingston products power some of the most important technologies for humanity and the future. Since its founding in 1987 and up to the present day, Kingston has distinguished itself by offering technological solutions that make life easier for the user; for this reason, quality, reliability and compatibility have been its priorities for 35 years when it began with the creation of memory products. Today, the company is the largest independent manufacturer of memory products in the world. For more than three decades, Kingston’s main differentiators are customer service, quality products, local presence, free technical support in Spanish, and its specialized distribution channel that it constantly trains and works closely with. In its early days, it developed one of the industry’s most stringent and reliable testing processes for memory and continues to invest steadily in its world-class manufacturing facilities located around the globe; In addition, it remains committed to exceeding industry standards with each new development, while maintaining the reliability that it is known for. Today, Kingston offers technology solutions for any company or end user who has a computer. For this reason, it manufactures Solid State Drives (SSD), flash cards, card readers, USBs, memories for servers, desktop computers and Gamer PCs, telecommunications and network devices, workstations, printers and even digital appliances and cameras. . “Kingston is a visionary, successful and focused company, which is why it is always one step ahead of technological trends. This allows us to satisfy the needs of the industry and users, a characteristic that positions us as a relevant company and this motivates us to continue offering the best of each one in favor of humanity”, said Oscar Martínez, director of Kingston for Mexico , Central America, Caribbean and Miami.
Freshworks has a new manager. The software company that empowers the people who drive business, today announced the appointment of Jason Loomis as Chief Information Security Officer. With this appointment, the company reinforces its senior technical leadership as it continues to put the power of software back in the hands of the people with applications that are easy enough for everyone to use. “Businesses need fast, easy and secure software to delight their customers and employees,” said Prakash Ramamurthy, Director of Product at freshworks. “Jason brings to our team a proven track record of operational excellence in security, on a massive scale. We value the trust our customers place in Freshworks, and operating with a strong cybersecurity posture that can help mitigate data risk is of the utmost importance.” Jason brings a track record of more than 20 years of information technology and cybersecurity leadership experience in charge. Most recently, he was Director of Information Security at MINDBODY, Inc. overseeing a company-wide information security program and led a team globally. Before that, he was Director of Information Security at TechStyle Fashion Group, the company behind brands like Fabletics and Savage X Fenty. He has a BS in Management Information Systems from the University of San Francisco and an MBA from the University of Oregon. “Joining Freshworks was a natural choice for me. My approach to cybersecurity aligns perfectly with the way Freshworks has turned the complex nature of software on its head and made solutions easy for anyone to use,” Loomis said. “I look forward to working with the leadership team at Freshworks to continue our evolution as one of the leading providers of security and reliability.”
ARGENTINA
The McCann Worldgroup Creative Leadership Council meets. After two years away, the Creative Leadership Council of McCann Worldgroup met again in person in Buenos Aires with the assistance of global, regional, and local creative leaders from the United States, Europe, Argentina, Brazil, Bolivia, Chile, Colombia, Mexico, the Dominican Republic, and Uruguay, whom Colleagues from Costa Rica, Guatemala and Peru joined online. Thus, the co-chairs of the CLC, Diana Triana (DGC McCann Colombia) and Luis “Tim” González (Creative Vice President in Mexico of Commonwealth//McCann and MRM), were joined by Alex López (Global President & Chief Creative Officer of McCann Worldgroup ), John Mescall (Global Executive Creative Director and Global President of the MW CLC), Adrian Botan (Chief Creative Officer MW Europe), Carmen Bistrian (Creative Excellence Director MW Europe), Ann-Christine Diaz (Global Director Creative Excellence MW) and Luis Machorro (Managing Director MW Hispanoamérica) who contributed their experience and vision on the projects presented. The CLC is a meeting in which creative heads of different origins and experiences develop an in-depth analysis of the work that is being generated in their area, contributing their point of view and committing to constantly move towards a better level for the network’s clients. In this regard, Alex Lopez, Global President & Chief Creative Officer of McCann Worldgroup, stated that “the power of creativity and the community of creatives is strong in Latin America. Being with our leaders from the region was inspiring. The ideas presented during the CLC are promising and the input from the participants helped improve the work presented.”
MEXICO
Coca-Cola, Santa Clara, Ciel and Ades change prices. The market is constantly changing, and all this due to the strong economic crisis that is taking place all over the world. This is reflected today, December 1, when a new price increase in the basket of FEMSA products, which will have increases ranging from 1 to 2 Mexican pesos, according to the new price list that is already being distributed among the establishments. Let us remember that this 2022, the brand has already increased its costs, so this would be the third increase, and all this in an environment pressured by the increase in the cost of raw materials and other inputs in line with the inflation that prevails in the global environment. . According to the company’s adjustment, the 250 and 400 milliliter presentations of Coca-Cola increase from 9 to 10 Mexican pesos and from 12 to 13 Mexican pesos, respectively, while the 500-milliliter presentation in PET has an increase from 15 to 17 Mexican pesos. Likewise, in the list it can also be seen that in the case of returnable 1.25-liter Coca-Cola, the price adjustment is from 21 to 22 pesos; the 2.5-liter returnable presentation goes up from 28 to 29 Mexican pesos and the returnable 3-liter version adjusts from 34 to 35 Mexican pesos. For its part, the three-liter Coca-Cola in a non-returnable presentation is adjusted from 45 to 47 Mexican pesos. The company also shared that, in the case of flavor presentations, the price adjustment announced by the company is an increase of one peso, going from 14 to 15 pesos in 235-milliliter presentations; in products of 1.35 liters it increases from 19 to 20 pesos; 2 liters goes from 27 to 28 pesos and 3 liters goes from 35 to 37 pesos. This adjustment, which will be presented as of December, will also change the prices of its dairy products, such as Santa Clara milk, which goes from 7 to 8 pesos in its 125-milliliter presentation; from 11 to 13 pesos in the 200 milliliter and in the one liter from 28 to 29 pesos. Likewise, Ades products will also increase in price. Presentations of 200 milliliters go from 10 to 11 pesos; of 946 milliliters of fruit from 26 to 28 pesos and almonds of 946 milliliters go up from 37 to 39 pesos. And the Ciel water of 355 milliliters increases from 9 to 10 pesos; the 5-liter bottle rises from 28 to 29 pesos; 10-liter from 36 to 38 pesos and the 20-liter goes up from 47 to 49 pesos.
