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Political actors and public servants have the dual task of being sensitive in what they communicate on social networks, due to the scrutiny of their personal brands.
The case of the bollard installed by the Cuauhtémoc mayor’s office in La Condesa, shows the importance of communication that political personalities achieve, when it is successful, it even manages to consolidate lists of tremendously influential figures, which are headed by former President Barack Obama.
Understanding the market has given us the opportunity to innovate in interaction activities on social networks.
Communication through social networks is increasingly challenging and faced with the challenge of communicating through this platform we see controversial cases, such as that of the mayor’s office Cuauhtemoc in Mexico City, which turned the installation of a bollard into the Countess, an example that has blown the minds of many citizens.
The CM of the demarcation believed that it was a good idea to publicize the installation of a bollard in La Condesa, as part of the reinstallation of said contraption, to guarantee, he said, the safety of pedestrians.
Through images with demarcation personnel installing the work, the CM unleashed the worst conversation that a public administration can carry out, by motivating many users to make fun of the fact, calling it a “great work”, which they would declare with millions of pesos in expenses. , others made fun of the mayor Sandra Cuevas, assuring that she was exhausted documenting works of this type, others were blunt in their criticism, warning that the publication of the tweet required more investment than the published work.
The tweet required more investment
– Paco (@CostaSuroeste) January 29, 2022
Social networks today require a more sensitive exercise to absolutely all the content that is published on these platforms, due to the cultural challenge that exists where everything published is being widely scrutinized.
A bollard in La Condesa exhibits the challenge of being a good CM
The work of all CM has become a challenging challenge and in view of this, there is no greater opportunity than to develop activities from which it is possible to identify what is successful in the market.
Undoubtedly, as we have stressed, generating content on social networks has become fundamental by having to think about sensitive issues, such as those that determine tasks that manage to be relevant, such as interaction with followers and, most importantly, defining activities that they discover the direction in social media marketing, where democracy is key, since the same potential that a post has to be a successful campaign can become a lousy brand activation.
Brands that bet on communication in networks
Betting on network communication has allowed businesses to scale their interest in the consumer and not only that, define activities that are crucial today in the way they react to the market.
This makes the CM a fundamental task, which defines the integration of the brand before the competition and achieving an impact on consumers, as this defines the understanding of how to act before the consumer.
Undoubtedly this has allowed a very important exercise and that is the understanding of what is correct and what is worth discarding.
The successful action in networks
Interacting in networks has enabled a very important opportunity and that is to define strategies that are no longer wasted, for example, social media marketing has become a crucial matter to help a brand grow in the market.
Given this, a very important reference remains in the market and that is understanding the game that brands must play today, especially at a time when it is important to see the scope of digital commercial activations.
Faced with these tasks, it is important to see what successes are achieved in digital communication and, most importantly, what needs to be discarded.
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