With new ideas and campaigns of content, promotion and social media in different formats and media for the original brand of Minato, Tokyo: Maruchan.
After months of hard work, the Maruchan México team and Archer Troy cooked up a first campaign under the concept FOR WHEN YOU NEED TO BE A CHEF, made up of three audiovisual pieces in different stages, where we see that Maruchan Ramen is the best option to save the day. when, unexpectedly, hunger knocks on the door and the table must be served. Today two of those three pieces are already on the air.
This campaign is the new launch of the brand in 2022, on television stations throughout the country and in digital media, in addition to having print at point of sale and foreign media. Thus, seasoning the table of all Mexicans in a very creative and very fun way. Sopas Maruchan is a leading brand in its category, championed by the renowned Chef Mariano Sandoval and which over the years has managed to position itself as the preferred and beloved instant soup among its youngest consumers.
FOR WHEN YOU NEED TO BE A CHEF has thus joined the vast variety of campaigns that the Archer Troy agency will be creating for Maruchan in the coming months.
“We are very happy to introduce this new client to the company and in what way. Sopas Maruchan is a brand that every agency would like to have and we are convinced that we will create great ideas for them”, commented Mike Arciniega, director of the independent agency.
Thus, Archer Troy continues to grow as one of the best agencies in the country.