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A study of GISCafé It helps to measure the size of the Brazilian market and the weight it has to lead a brand in this nation.
An exclusive screening for subscribers of Statistical notices the percentage of representation of women in leadership positions within industries such as technology, with which the automotive industry has been compared, the subject of this article.
There is a study of fortune that projected who are the main women CEO in the world.
“Relocations at BMW”with these words that in Spanish mean “changes in BMW” this week was announced in an official statement from the brand, which Maru Escobedo He leaves the offices where he commanded the German company’s cars in Mexico and now he will take his expertise that he has learned both in this country and in Germany, to direct the company in Portuguese-speaking lands.
The commission is not minor, if we look at the figures of this economy, it is one of the most powerful markets in Latin America, heading most of the lists of economic index, advertising investment and consumption that we can cite at the Latin American level.
To justify this argument we can start from a simple studylike the one you drove GISCaféwhich at the time came to estimate that Brazil was the leader in investment within infrastructure in all of Latin America, adding in this concept 36 thousand 300 million dollarsyes, between 2018 Y 2022.
Brazil is followed by Chile with an investment of $17 billion; Mexico, $13 billion and Peru, $12.4 billion.
With this dynamism in infrastructure, it is evident that the power of automotive brands lies largely in developing economies, and Brazil is one that is characterized by the immense volume of its resources, by the very size of the country.
It is in this scenario that the new CEOturning Mexico into the cradle of top executives in the automotive market, as happened with Mayra Gonzalezwho went from carrying marketing in nissan Mexico to be the Global Sales Director of this global company based in Japan.
In the estimate of fortunethe medium placed Karen Lynchof CVS Healthcarewith a value at the time of almost 269 billion pesos; as well as roz brewerof Walgreen’swith a value of almost $140 billion.
With this series of indicators, a very important practice has been consolidated in the market, where activities of great value have been determined, such as those that have to do with equity in managerial positions.
In fact, a projection Statistical made exclusively for its subscribers, we can see that the representation of women in the technology sector is measured by their presence in three segments of the company: the workforce, leadership positions and technology positions.
Within the study, the only company that has the highest number of leadership positions held by women is Facebookbecause at the time of running the study the 34 percent of them occupied these spaces.
Escobedo to Brazil
The arrival of Maru Escobedo to Brazil was dictated by Reiner BraunPresident and CEO of BMW Group Latin America, in a statement that has been shared with the media, where other managerial changes are also noted, such as the arrival of Aksel Krieger to the position of Regional Vice President of the Eastern Region.
“I would like to thank Aksel and Maru for their deliveries in accelerating transformation in the region by focusing on electric, digital and circular approaches. Regional integration is strengthened with its new roles and challenges (…) our focus on customers will remain a constant objective in future actions, to sustain our regional leadership in electrified models, technologies and services”, explained the manager in said statement. .
It is important to know cases like that of Maru Escobedo at the head of a BMW office in Latin America, since it sets a precedent together with that of Mayra González at Nissan, within one of the most traditional industries such as the automotive industry and gives us an idea of what important that it is to continue working on a culture of gender equality in company management, which must go down to education where women are prepared for a radical change in the market.
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