For 23 years, Expansión has been looking for the marketing and communication campaigns and strategies more innovative, creative and with the best results. Those with the greatest impact and creativity will be published in the Expansion edition of November 2022.
This year, in addition to Marketing Monsterthe special will give special recognition to strategies focused on diversity and inclusion (gender equality, LGBT+, representation of minority or historically excluded groups) and positive impact (focused on the United Nations Sustainable Development Goals).
How to Participate in Monsters of Marketing
Bases:
- Campaigns that have been launched between June 2021 and June 2022 or that have been in force at least 80% of the time during that period participate.
- Campaigns that are still open can also sign up, as long as they have measurement and impact data.
- The call is open for all strategies developed in Mexico.
- Campaigns created abroad enter the contest, as long as their adaptation has generated results for the brand in Mexico.
- Participation has no cost or link to the consumption or purchase of any Grupo Expansión product or service.
- The deadline for receiving the information is Monday, August 1, 2022 at 11:59 p.m.
IMPORTANT: Campaigns will NOT be received after the deadline.
INSTRUCTIONS:
- The questionnaire must be filled out online, otherwise you run the risk of not being included.
- The questionnaire must be answered in its entirety. In the same questionnaire are the questions related to recognition for social impact and diversity and inclusion.
- The platform does not allow you to save the process or make changes once the questionnaire is completed. Here you can download them to edit them and then upload it.
- Share the evidence of the campaign. You can share the links, upload the files or send the material to the email: [email protected] with the subject: Monsters 2022 / Company / Name of the campaign.
Process:
Each campaign and strategy will be evaluated by a jury made up of several specialized and recognized people in the industry.
The Committee will evaluate the campaigns and strategies based on the following criteria:
- Strategy
- Creativity
- Results
But in order to make a correct and robust evaluation, the jury will take into account the following criteria for the context:
- Strategic approach to the problem it addresses
- Innovation (understood not only as the technological part, but also in the disruption it represents for the industry)
- Idea
- Market Context
If you have any questions or comments, write to [email protected]